Creative Operations Producer (Retail, Ism, B2C, Experiential Events)
CurrentSuccessfully deliver more than 300 projects annually for B2C campaigns, in-store marketing, and experiential events while maintaining a 98% on-time completion rate.Lead a dynamic cross-functional team of designers, copywriters, and developers, increasing team productivity, accuracy, and timeliness by implementing data-driven workflow processes.Conduct a comprehensive analysis of creative requirements and content strategy to anticipate each project's needs. Establish consistent workflows by creating standard operating procedures (SOPs) and ensure visual consistency between live events and cross-channel campaign assets.Present briefs and strategic insights to key stakeholders, translating creative direction to designers and copywriters for alignment with the vision of creative leadership and the organization's strategic goals.Streamline project timelines in collaboration with the Project Manager, optimizing efficiency within creative workflows while fostering partnerships with external design agencies for event fabrication and pre-event production.