Mary Beth Huffman Email & Phone Number

Birmingham, Al, Us

* Manage the sales team who is responsible for growing and managing Royal Cup's food service business from Maryland to Florida.* Offer guidance and leadership by setting a strong example, empowering the sales team, and ensuring they are accountable to the operating plan and the goals set forth.* Cultivate relationships with our customers to ensure they know Royal Cup is their long-term trusted partner in their business.

Birmingham, Al, Us

* Developed and executed the strategic client sales plan while in alignment with driving profitability and success towards Royal Cup Coffee & Tea’s overall business goals. * Provided sales leadership, management, and coaching development to the team while directing their focus to manage their current Book of Business clients and closing new impact business targets. Focus areas included top line revenue, bottom line profitability, margin & cost management, forecasting accuracy, contract compliance and client receivables.* Collaborated cross-functionally with the executive leadership team to refine processes, sales strategies, and identify new revenue generating programs to meet company’s growth targets.* Worked with lead VP to set the key strategic initiatives, annual division and individual team member target goals to drive accelerated growth.

Birmingham, Al, Us

Selected by Vice President to lead strategy efforts as we emerge from the COVID-19 pandemic* "Leaned In" to help sales teams keep performance high and culture intact along with assuming a mentorship role. * Participated in forecasting & sales planning to develop 1-, 3- and 5-year strategic plans* Built new sales toolkits for Account Executive team, immediately aided efforts and proved to be successful* Assisted in restructuring division resources to provide better support and be stronger as we emerge from COVID-19 pandemic* Lead ORS segment by creating new client programs to initiate alternative revenue streams. Programs included Healthcare for Heroes boxes, chargeable equipment relaunch programs, digital marketing campaigns resulting in an immediate boost in revenue that would have not been captured

Birmingham, Al, Us

* Responsible for identifying, pursuing and closing new Fortune 500 clients across North America looking to source multi-year contracts with one business partner for their office portfolio.* Sell comprehensive programs including but not limited to products, equipment, service and maintenance programs, billing/reporting platforms, setting customer service expectations, and relationship management.* Sales cycle consists of single-handedly prospecting, needs assessment, presentations, spend forecasting, pricing proposals, handling objections, coordinating internal logistics, installations, client follow-up, and securing contract renewals.* Exceeded annual sales quota by over 250% the past 6 years (pre-COVID) with a record shattering FY2019 of 555% of annual sales quota.* Manage 25% of our national book of business revenue while driving an average of 5% growth over the past 3 years.* Tremendous success found by cultivating strategic partnerships with companies who lacked an ORS partner to complete their refreshment program.* Selected to join Diversity, Equity and Inclusion Taskforce.

Birmingham, Al, Us

* Maintained an average monthly new business sales quota exceeding 110% since 2003.* Developed and retained key account relationships with the top 20% revenue generating customers in the Southeast.* 1 of 5 employees selected to launch new national division of company.

Bachelor Of Arts & Sciences, Marketing

Business