As an independent marketing advisor for over thirty years, I have provided rich insights, creative solutions, fresh perspectives and energized growth strategies to clients such as Hallmark, Campbell Soup, Gillette, Wachovia Bank, Duke Energy, SC Johnson, Arm & Hammer, Pfizer, and more.As part of this, I have crafted and conducted over 5,000 focus groups; all designed to produce deeper discovery and higher impact.My work has included projects on opportunity identification, new product development, category exploration, competitive profiling, package design, idea generation, customer service optimization and communication assessments.Our goal is to consistently give our clients a superior marketing edge and to help engineer their path to optimal success.Specialties: • Delivering breakthrough learning, actionable insights and innovative direction