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Joseph Coon is listed as Qualitative Consultant at Consumer Techniques, Inc., based in Cary, North Carolina, United States. AeroLeads shows a matched LinkedIn profile for Joseph Coon.
Joseph Coon previously worked as President and Senior Consultant at Consumer Techniques, Inc. and Project Director at New Product Insights. Joseph Coon holds Bachelors, Marketing, Sociology And Psychology from The University Of Kansas.
As an independent marketing advisor for over thirty years, I have provided rich insights, creative solutions, fresh perspectives and energized growth strategies to clients such as Hallmark, Campbell Soup, Gillette, Wachovia Bank, Duke Energy, SC Johnson, Arm & Hammer, Pfizer, and more.As part of this, I have crafted and conducted over 5,000 focus groups; all designed to produce deeper discovery and higher impact.My work has included projects on opportunity identification, new product development, category exploration, competitive profiling, package design, idea generation, customer service optimization and communication assessments.Our goal is to consistently give our clients a superior marketing edge and to help engineer their path to optimal success.Specialties: • Delivering breakthrough learning, actionable insights and innovative direction
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Primary roles are advising clients on optimizing various marketing initiatives; designing and conducting high impact, real world focus groups; translating the consumer psyche into dynamic marketing action; consulting on the development of new products and more effective marketing strategies.
Managed new product consulting projects for many Fortune 500 companies. Designed, moderated and analyzed over 300 focus groups.Maintained client contact. Presented research findings and implications for action. Advisor for a variety of client marketing activities.
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Joseph Coon works for Consumer Techniques, Inc..
Joseph Coon is listed as Qualitative Consultant at Consumer Techniques, Inc..
Joseph Coon is based in Cary, North Carolina, United States while working with Consumer Techniques, Inc..
Joseph Coon has worked for Consumer Techniques, Inc. and New Product Insights.
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Joseph Coon holds Bachelors, Marketing, Sociology And Psychology from The University Of Kansas.
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