Quan Eugene Email & Phone Number

Key Accomplishments:1) The Star’s Power Talk for Sunway’s Chairman – successfully negotiated free publicity worth RM310,940 with total turn-up of 1,308 participants vs. 250 participants from previous non-Sunway speakers.2) Group Festive campaign – successfully completed full year campaign and managed to achieve savings of more than 20% from the budgeted A&P.3) Repositioned Sunway Group’s Merdeka Campaign from normal greetings to focus on emotional approach which showcased Sunway employees coming together regardless of races, religion and culture for one common goal – creating a brighter future for Malaysian community4) Consolidated and repositioned the Group year-end festive campaign for Sunway Resort City which created a bigger impact with an increase of 80% of customer enquiries compared to the preceding year instead of individual business units’ ads which focused dominantly on each component such as retail, hospitality and leisure.5) Rebranded Sunway with a simplified logo which place more emphasis on the word SUNWAY to enhance brand recognition and creates flexibility yet a consistent corporate identity guidelines for the Business Units.6) Sunway‘s 40th Anniversary – managed a holistic campaign internally and externally to show the “bigness” and “solid” foundation of Sunway as a leading conglomerate (to enhance brand trust) which increased Sunway publicity by 52%.7) MTV 2015 – Planned and managed an integrated campaign (via social media platform and on-ground activities) which transacted in sales of RM500,000 with a minimal campaign investment of RM59,000.8) Executed Media Consolidation plan across the Group which resulted in savings of RM10 millions