Build and grow 3 fashion brands with 8 retail stores. Ceased to exist due to Co-vid 19

Conduct market research & idea validation for a biotech startup

Planningo Developed master marketing plan for the year 2014o Assist the CEO to make decision related to marketing, branding, and expansionBrandingo Developed branding strategies for 2 hotel brands of Anam Hospitalityo Worked with design agencies to redesign brand identity of 2 hotel brandsDigital marketingo Managed website, Facebook page, and Flickr page of the companyo Executed forum seeding campaignso Collected customer feedbacks from forums to improve customer experienceo Executed promotions to collect customer data and optimize booking ratesMarketing Research o Developed mystery shopping program to evaluate customer satisfactiono Researched location for new hotel branches

Planningo Developed social media marketing plan for Tiki.vn o Developed general marketing plano Evaluate program effectiveness/ suggest improvement opportunities in implementation of campaigns.Social media marketingo Was responsible for traffic, sales revenue, fans’ engagement in social media channelso Managed 2 Tiki’s Facebook fan pageso Created and managed several contest on Facebook pages to gain engagement of fans.o Executed forum seeding campaignso Managed others social media channels such as Pinterest, Instagram, Youtube.Display advertising: o Booking and tracking effectiveness of banner advertising as well as Facebook display advertisingSEO/SEMo Researched keyword for search engine marketing o Executed Google PPC advertising campaigns.Data Analysiso Analyzed data of web traffic, sales revenue, categories revenue, and create frequent report using Google Analyticso Conducted customer satisfaction research

Online bookstore. My first failure.