As the Lead Assortment Planning Manager at Nike, I have over two years of experience in managing inventory, merchandising, product development, and allocation. Currently I am in charge of buys for 5 unique territories for the APLA Nike Direct (.com/Stores) Mens category. This role allows me to collaborate with cross-functional teams to develop and execute consumer-centric assortment plans that align with the global and regional vision and strategy. My core competencies include buying, forecasting, allocation, trend analysis, pricing, and pre-season product assortment planning, which I leverage to optimize the product mix, drive sales, and enhance customer satisfaction. I am passionate about delivering innovative and relevant products that meet the needs and preferences of the diverse and dynamic footwear consumers in the APLA region. My goal is to contribute to Nike's mission of inspiring and empowering every athlete in the world.