1. Leading strategic communications & multi-channel marketing for 6 APAC markets (Vietnam, Singapore, the Philippines, Hong Kong, India, and Australia) including digital marketing, social media, events, outreach campaigns, marketing automation etc.2. Collaborating with senior leadership team on the Go-To-Market strategy & marketing activation for new service lines (Team Extensions, Managed Services & Alliances) and always-on campaigns for existing ones (Software Product Teams, Build-Operate-Transfer)3. Working alongside Global Marketing team to ensure consistent alignment on the global strategy & brand positioning4. Overseeing APAC-wide internal/external communications covering diverse topics of ESG, CSR, employee engagement and employer branding5. Managing and coaching a team of communications, marketing & sales lead generation specialists to accomplish assigned projects & KPIs

MARKETING COMMUNICATIONS1. Oversaw marketing strategy and budget to achieve sales-qualified leads and return on investment KPIs2. Contributed to B2B, B2C and retail revenue growth via digital marketing, events, trade marketing, go-to-market, customer acquisition/retention, and co-branding programs3. Worked alongside Global & Regional teams to launch the latest Martech in country (Marketo, Content Hub, Mobile App, Digital Assistant, etc.)4. Managed content production across customer-facing channels (sales collaterals, social media, landing pages, customer eDMs, etc.)BRANDING, CSR & CORPORATE COMMUNICATIONS1. Ensured professional and consistent brand identity across all touchpoints, and counseled on brand guideline matters2. Led communications planning and execution of new capital investments, CSR programs (GoTeach, GoHelp, GoGreen), sustainability initiatives, ad-hoc and always-on brand campaigns3. Strategized and implemented annual PR calendars (press releases, external awards, management interviews, employer branding, internal communication etc.) and crisis communicationsACHIEVEMENTS:1. Bronze Awards (Regional level), "Right First Time" Category - DHL Continuous Improvement Super Awards2. GEMBA 1st Prize Winner

1. Spearheaded marketing & brand communications for 03 business units:– Materials publishing (i-Learn Smart Start for Grade 1-5 and i-Learn Smart World for 6-9)– Tech products (Blackboard and VESTEL equipment)– Academy for children & young adult learners (Cambridge YLE, IELTS and Communicative English)2. Led the Group-wide unified rebranding project across 04 BUs with new corporate identity program, technical overhaul, internal and external communications3. Managed an in-house creative team to develop all marketing and business development collaterals, case studies, product catalogues, and brand activation toolkits4. Executed strategic CSR and sponsorship projects with VUS ETSC, British Educational Suppliers Association, U21 International League, etc. to enhance penetration in Southern & Central markets5. Collaborated with Sales and Product Managers in Vietnam, Thailand and Cambodia throughout 200+ education events & activations annually6. Implemented and optimized digital marketing campaigns for all BUs, achieving lead generation and sales targetsACHIEVEMENTS:1. "Department of the Year" award in 20182. "Excellent" performance ratings by Education Group Director

1. Managed full spectrum of tech marketing & communications in partnership with regional SAP Business One and SAP ERP partners2. Organized diverse corporate events such as industry seminars, tech exhibitions, client project kickoff and go-live ceremonies, tech media luncheons etc.3. Managed event concepts, strategies and P&L in line with business needs; delivered smooth onsite execution and optimum event experience for high-profile B2B clientele4. Developed insightful content pillars and narratives to shape DMSpro's brand as the trusted Distribution Management Solutions provider in SeA through a mix of owned, earned and paid media5. Led new corporate website launch with enhanced SEO and UI/UX6. Supervised performance marketing campaigns via Google SEM, Facebook Ads and eDMs, enhancing brand awareness and qualified sales leadsACHIEVEMENT:Outstanding Performance Award (Top 5 employee) in 2017

1. Planned and executed marketing programs with professional accounting/audit associations (ACCA, IMA, IIA), industry chambers and leaders (VNBA, HOSE, Big 4 audit firms) and universities (RMIT, FTU, UEL, UEH, NEU...) focusing on corporate and undergraduate learners2. Managed an annual event calendar with 50+ specialist workshops, roundtable conferences, education fairs, mock classes, study hacks sessions, CSR trips etc. 3. ​​​Developed effective media outreach and attained maximum earned coverage across major finance and trade channels (Doanh Nhan Sai Gon, Saigon Times, Thoi Bao Tai Chinh, HTV, FBNC etc.)4. Monitored monthly eDM blasts, social media and web blogs, and paid advertising programs in line with sales targets and strategies5. ​Managed and coached a team of content marketing, digital marketing and design executives

1. Developed taxation marketing and sales collaterals for Vietnam and Cambodia clients: doing business guides, industry reports, tax handbooks, monthly client newsletters, etc.2. Organized tax and transfer pricing workshops for enterprises in manufacturing, financial services, education, and import-export sectors3. Sought new business opportunities through strong holistic partnership strategies with Vietnam Tax Consultants' Association, EU/British Chambers of Commerce, General Department of Taxation4. Supported management in drafting client engagement letters, internal conflict checks, tax advisory reports and client memos