As a Business Analyst, I hold the pivotal responsibility of curating and prioritizing the product backlog to maximize value for both the business and the end users. This entails diligently assessing market demands, gathering user feedback, and collaborating with stakeholders to define and refine product requirements. My primary objectives include championing the product vision, aligning development efforts with strategic goals, and continuously optimizing the product roadmap to deliver impactful solutions that meet customer needs and drive business success.• Led the product team through successful integration phases with MercadoLibre, TiendaNube, and other prominent marketplaces, expanding our product's reach and revenue channels while ensuring seamless user experiences across diverse e-commerce platforms.• Product Roadmap.• Work closely with internal and external stakeholders to understand their business needs.• Close collaboration with Marketing, Design, I+D and Developers.• User Stories, Mockup and wireframe creation.• Processes design, documentation and optimization.• Backlog management.• Evaluate and validate solutions.

• In charge of the sales team affected to the greatest zone, geographically speaking, covering 7 provinces.• Used Axion’s CRM, Power BI and SQL to develop dashboards for the team and management.• Analysis of financial statements, business reports and dashboard summaries on prospective clients.• Markets and new projects analysis.• Analysis, acquisition and closing of operations with large national clients.• in charge of customer experience, repurchase possibilities and loyalty development.• Maintaining our product's backlog and releases plan• Following long-term vision for product evolution

• As leader of the area, I developed and consolidated the firm's e-commerce operation, which came to represent 40% of the total turnover of the company. No. 1 seller by volume and turnover in the field of motorized gardening implements, online, throughout the country.• Implemented and refined internal processes, logistics workflows, inventory management systems, and facility layout enhancements to streamline operations across manufacturing, warehousing, delivery, and imports departments.• Led the management of proprietary brand initiatives and product development efforts, leveraging comprehensive market analysis, benchmarking studies, and data-driven insights to drive product innovation and market competitiveness.