Digital Marketing Specialist
Current- Customer Behavior Analysis: Monitoring and reporting customer behaviours and conversions by using web analytics tools (Mixpanel, Metabase, Google Analytics, Looker, Power BI) to develop new strategies and actions.- Project Management: Managing the development of projects for new/revamped features from both interns and colleagues while keeping in touch with different stakeholders to keep a constant feedback loop.- Email Campaigns: Creation and analysis of email campaigns (AWS CloudWatch, SendGrid) targeting both onboarding and upselling to higher plans.- Partnership Development: Growing partnerships with current and potential partners to benefit both companies from the relationship.