Contributor to the development long-term strategic plans, working with other executives and department heads to ensure alignment with overall company objectivesI monitor market trends and competitive landscape to identify potential opportunities and threats and recommend adjustments to the company's strategy accordinglyCommunicate strategy to senior leadership team and board of directors, as well as other stakeholders as needed

Principal Account Strategist responsible for elevated customer service and strategic oversight based on applied skills in data analysis, market trends, scaling, and strategy.relationships, sales growth and partner satisfaction. Tasked with helping Graybox navigate the nuanced landscapes involving large enterprise clients.

Spearhead, direct, and oversee global marketing strategy, digital marketing operations, and account management for the entire agency and its portfolio of clients, which span various industries (e.g., manufacturing, healthcare, e-commerce travel). Manage 4 multimillion-dollar clients concurrently while directing a team of 12 across multiple departments. Lead teams in a complex multichannel marketing strategy, overseeing the management of scope, timelines, details, and requirements for each project. Provide complete digital strategies to clients in various business sectors, including but not limited to SEO, SEM, Responsive Design, fiscal responsibility, account management, social media strategy, and project overview. Serve as a primary contact and lead client communication, responsible for fostering strong relationships. Improved lead conversions on brand websites by 137% by establishing and implementing conversion rate optimization (CRO) strategies Achieved 20K new marketing-qualified leads in 2019 by leveraging strong, data-driven marketing strategies focused on demand generation Completed 15 projects for clients including comprehensive marketing campaigns with demand generation, email, nurture programs, and integrations with SalesforceLaunched a highly successful, $1.8MM lead-generating large brand website Led discovery and planning functions, including stakeholder and audience interviews, content audits and assessments, and overall current state analysis, using data and experience to discover insightsAppointed to evaluate relationships with current and future vendors/partners for opportunities of improvement Launched Salesforce Marketing cloud with Social Studio and Journey builder, integrated with Sales CRM, which significantly improved agency efficiency, output, and ROI Translated insights into actionable plans, complete with personas, customer journeys, and messaging frameworks

Oversaw and led all corporate digital properties and strategies. Aligned a digital communication strategy with corporate strategies to ensure effective and consistent communication to the marketplace. Led the corporate web design project, including managing multiple digital agencies, internal project teams, and content development efforts.Managed a $120MM+ expense budget and achieved 7% annual sales growth ($30MM+ in incremental revenue)Improved e-commerce sales by 20% ($10MM+) through improvements in paid media and direct responseIncreased sales conversion rate by 15% through creation of sales-focused call center teams

Responsible for managing the business analyst team for JELD-WEN North America, providing business analysis for JELD-WEN initiatives supporting approximately 40 manufacturing facilities in the United States, Canada and Mexico. Manage all business analysts in North America which support critical business systems and processes with a primary focus on manufacturing technology.Provide guidance and coordinate solution designs with other analysts in order to meet business requirements.Manage priorities and relationships with senior leadership and key stakeholders. Primary liaison and transformation manager between IT and manufacturing senior leadership.Design business processes with stakeholders and build IT solutions to meet requirements.Manage key projects to ensure they are on-time and align with budget.Write SOP’s for business critical processes.Provide training and support for production facilities and centralized departments.Value Stream Map critical business processes to identify waste and transform processes.