• Responsible for branding campaigns, product development, and social platform management• LTO management from supply chain communication, SOP testing, sales forecast, KV shooting, launching campaign, and sales performance follow-up• Co-branding opportunities reached out and campaign leading, including seasonal pet merch collection, Shake Shack x Supermonkey, Shake Shack x Saturbird, and NBA Streetball League sponsorship• Experience Highlights: - Led first localized LTO “Mala” campaign, from product development to gaining growth in total sales, and earned organic press coverage- Led Black Truffle LTO campaign to reach a significant results of total sales- Shack Truck launched in Aranya, followed by tour in Suzhou, Wuhan, and Beijing

• Set and follow marketing calendar and come up with initiatives for products and campaigns• Oversee the creative development of promotional materials, KV, and online social content• Worked with the operation team and agencies to develop marketing plans within the budget

• Account manager of F&B clients, including Hakkasan, Shake Shack, Lindt, Trung Nguyen, Treasury Winery Estates, etc.• Lifestyle and fashion media and KOL social communities engagement (WeChat, Weibo, Red, Douyin, etc.)• Expat and local media editorial pitch and advertorial management• Celebrity & KOL management (Mainland, Taiwan, Hong Kong)• Official WeChat Public Platform and Weibo account management with bilingual content planning & creation

Luxury, fashion, and high-end lifestyle account management, including Berluti, TAG Heuer, MCM, DFS, TWG Tea, Nespresso, etc. PR strategy development for press events and VIP gala dinners domestically and overseas.