Queila Seriano Email & Phone Number

Dublin, Ie

Ireland

End-to-end creative strategy planning and execution for SMEs - both B2B and B2C Analysing competitors, their growth journeys, target markets, product designs, materials, sales, and pricing strategies.Developing brand strategy, tone of voice, and messaging through multi-channels. Writing creative briefs and communications strategy - conducting research. Planning effective marketing campaigns, content, and social media strategy and liaising with the specialist tea for execution. Performing trend and consumer research and developing marketing projects based on data. Pitching ideas and client development - conducting meetings and workshops. ✔Achievements:Currently implementing new internal processes and designing new strategies for the agency. Responsible for developing and planning operational processes, pitching, and presenting new ideas to senior stakeholders.Successfully created effective branding strategies from scratch for key clients.

Dublin, County Dublin, Ireland

Creating innovative marketing strategies to increase sales for all product launches.Developing product go-to-market strategy, product positioning, branding, and messaging. Plan and execute social media campaigns both paid and organic. Developing creative content for different channels and email marketing - both copywriting and design (Illustrator and Canva)Working with sales and creative partners to generate briefs in order to create, develop and deliver effective marketing campaigns. Supporting global agents with brand assets including content, collaterals, and advertising whilst maintaining a strong brand presence. Creating and presenting analytics reports on social channels, email performance, and digital advertising, using insights to drive future marketing plans. ✔Achievements:Supported the new Dublin office development. Implemented and created new strategies for the business.

Dublin, County Dublin, Ireland

Managed social media accounts, calendars, and campaigns.Developed compelling and effective content, responsible for copywriting, videos, imagery posts, and photo shoots. Planned, created, and measured end-to-end marketing campaigns to leverage sales results. Performed competitor research and kept up to date with the latest trends. Facilitated the marketing strategies as well as execution and implementation of the marketing activities. Responsible for online sales, delivering an exceptional customer-focused experience. ✔Achievements Increased social media engagement by 90% after implementing effective social strategy and content.

Brazil

Developed a deep understanding of the market and target audience through research. Developed multi-channel B2B marketing strategy for both ATL and BTL, digital and offline. Planned and executed marketing campaigns, managed social media channels, implemented Lead Generation strategies, and managed their CRM platform. Partnered with cross-functional teams to contribute to the company’s product marketing strategy. Implemented go-to-market product branding and messaging strategy. Supported sales and commercial teams by delivering programs and campaigns to accelerate acquisition. Developed new product launch campaigns (NPL). Partnered with third parties and promoted events for product launches - managed events logistics, and suppliers and created reports. Created communications and PR strategy, and press releases for specific marketing campaigns. ✔Achievements:Constantly convinced senior stakeholders to adhere to the innovative ideas and strategy in the meetings, demonstrating excellent pitching skills. Successfully increased product sales results and reached personal and team targets.

Brazil

● Led the product development, through Integrated Planning (Industry, Retail, Creation and Communication).

Brazil

● Established point of sale surveys and marketing strategies to improve collection development.● Conducted consumer behaviour survey.● Determined collection strategies according to trends, past collection, and sales.● Managed production of photographic essays and fashion shows for the brand.● Instructed training and consulting for the wholesale and retail sales departments.✔ Achievements ● Performance recognized by the company, resulting in a promotion from assistant to the coordinator.

Brazil

● Developed administrative, financial and sales tasks. ● Created communication strategies and marketing. ● Planned advertising campaigns. ✔ Achievements ● Developed own clothing brand.

Brazil

● Developed activities in different areas, such as sales, HR, financial and administrative. ● Established communication and marketing strategy. ● Updated the company's website, through photos, texts and graphic material. ● Created advertising campaign projects. ✔ Achievements ● Performance recognized by the company, resulting in promotion from intern to supervisor.

Postgraduate Degree, International Business, Nfq Level8

Postgraduate Degree, Fashion Modeling, Nfq Level 9

Bachelor'S Degree, Marketing, Nfq Level 8