Queila Seriano Email and Phone Number
Experienced Digital Marketing Specialist and Creative Strategist with a demonstrated history of working in agency, retail and fashion industries (B2B and B2C). Specialist in product marketing strategy, branding, content strategy, consumer behaviour, insights, AI-powered marketing solutions, market research, strategy & analytics, public relations, and experience working in client-facing roles. Proficiency in analysing data and using insights to optimize marketing strategies. Strong Analytical and Creative mindset, with excellent written and verbal communication skills. I just finished a Bachelor's in International Business in Dublin, and I'm now looking for opportunities in the marketing field where I can make an immediate impact and leverage my career internationally. ✔Areas of expertise: AI-Marketing Tools ✦ Trend Forecasting ✦ Customer/ Marketing Insights & Analytics ✦ Market and Consumer Behavior ✦ Research & Strategy ✦ Business Innovation ✦ Digital Marketing ✦ Social Media (paid and organic) ✦ Client and Project Management ✦ Content Strategy ✦ Brand Planner ✦ Pitching ✦ Public Relations ✦ New client development ✦ Product Marketing ✦ Events ✦ Digital campaigns Where can you find me?✉ queilaseriano@hotmail.com ☎ +353 083 433-3284✔ Fully Eligible to work in Ireland
We Are Oui
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Creative StrategistWe Are Oui May 2022 - PresentIrelandEnd-to-end creative strategy planning and execution for SMEs - both B2B and B2C Analysing competitors, their growth journeys, target markets, product designs, materials, sales, and pricing strategies.Developing brand strategy, tone of voice, and messaging through multi-channels. Writing creative briefs and communications strategy - conducting research. Planning effective marketing campaigns, content, and social media strategy and liaising with the specialist tea for execution. Performing trend and consumer research and developing marketing projects based on data. Pitching ideas and client development - conducting meetings and workshops. ✔Achievements:Currently implementing new internal processes and designing new strategies for the agency. Responsible for developing and planning operational processes, pitching, and presenting new ideas to senior stakeholders.Successfully created effective branding strategies from scratch for key clients.
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Marketing SpecialistBtb Intercâmbios Feb 2022 - Aug 2022Dublin, County Dublin, IrelandCreating innovative marketing strategies to increase sales for all product launches.Developing product go-to-market strategy, product positioning, branding, and messaging. Plan and execute social media campaigns both paid and organic. Developing creative content for different channels and email marketing - both copywriting and design (Illustrator and Canva)Working with sales and creative partners to generate briefs in order to create, develop and deliver effective marketing campaigns. Supporting global agents with brand assets including content, collaterals, and advertising whilst maintaining a strong brand presence. Creating and presenting analytics reports on social channels, email performance, and digital advertising, using insights to drive future marketing plans. ✔Achievements:Supported the new Dublin office development. Implemented and created new strategies for the business. -
Social Media SpecialistCherry’S Jewlery & Accessories Jan 2020 - May 2022Dublin, County Dublin, IrelandManaged social media accounts, calendars, and campaigns.Developed compelling and effective content, responsible for copywriting, videos, imagery posts, and photo shoots. Planned, created, and measured end-to-end marketing campaigns to leverage sales results. Performed competitor research and kept up to date with the latest trends. Facilitated the marketing strategies as well as execution and implementation of the marketing activities. Responsible for online sales, delivering an exceptional customer-focused experience. ✔Achievements Increased social media engagement by 90% after implementing effective social strategy and content.
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Product Marketing ManagerLedervinmatec Indústria E Comércio De Produtos Têxteis S/A Feb 2017 - Jul 2019BrazilDeveloped a deep understanding of the market and target audience through research. Developed multi-channel B2B marketing strategy for both ATL and BTL, digital and offline. Planned and executed marketing campaigns, managed social media channels, implemented Lead Generation strategies, and managed their CRM platform. Partnered with cross-functional teams to contribute to the company’s product marketing strategy. Implemented go-to-market product branding and messaging strategy. Supported sales and commercial teams by delivering programs and campaigns to accelerate acquisition. Developed new product launch campaigns (NPL). Partnered with third parties and promoted events for product launches - managed events logistics, and suppliers and created reports. Created communications and PR strategy, and press releases for specific marketing campaigns. ✔Achievements:Constantly convinced senior stakeholders to adhere to the innovative ideas and strategy in the meetings, demonstrating excellent pitching skills. Successfully increased product sales results and reached personal and team targets. -
Fashion Product And Development CoordinatorNação Pampili Jul 2015 - Dec 2015Brazil● Led the product development, through Integrated Planning (Industry, Retail, Creation and Communication). -
Fashion Product And Development CoordinatorAngelo Vitti Atelier Sep 2011 - Jun 2015Brazil● Established point of sale surveys and marketing strategies to improve collection development.● Conducted consumer behaviour survey.● Determined collection strategies according to trends, past collection, and sales.● Managed production of photographic essays and fashion shows for the brand.● Instructed training and consulting for the wholesale and retail sales departments.✔ Achievements ● Performance recognized by the company, resulting in a promotion from assistant to the coordinator. -
EntrepreneurRosa Chiclete Nov 2009 - Aug 2011Brazil● Developed administrative, financial and sales tasks. ● Created communication strategies and marketing. ● Planned advertising campaigns. ✔ Achievements ● Developed own clothing brand. -
Sales SupervisorIdeal Comunicação E Marketing Jan 2003 - Sep 2009Brazil● Developed activities in different areas, such as sales, HR, financial and administrative. ● Established communication and marketing strategy. ● Updated the company's website, through photos, texts and graphic material. ● Created advertising campaign projects. ✔ Achievements ● Performance recognized by the company, resulting in promotion from intern to supervisor.
Queila Seriano Education Details
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Nfq Level8 -
Nfq Level 9 -
Nfq Level 8
Frequently Asked Questions about Queila Seriano
What company does Queila Seriano work for?
Queila Seriano works for We Are Oui
What is Queila Seriano's role at the current company?
Queila Seriano's current role is AI in Marketing | Data-Driven| Market Research | Trend Forecasting | Consumer Insights | Creative Strategy | Branding | Digital Marketing and Social Media Specialist.
What schools did Queila Seriano attend?
Queila Seriano attended Dorset College Dublin, Centro Universitário Senac, Centro Universitário Salesiano De São Paulo.
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