Ariane Queiroz Email & Phone Number

São Paulo, Brasil

São Paulo, São Paulo, Brasil

Rebuilt the value proposition of the affiliates channel focused in supply (properties) acquisition (Persona: Real estate brokers). It's had a turned point, increasing 300% of the volume in 6 months. Became the best performing supply channel by volume and also cost: - CAC: over 90% cheaper than the direct channel > Paid Media- Published properties: 50% share over all portfolio (At cities like BH e RJ it could gets around 70%) - Loft final result in properties sold: ~35% of all are originated from the indirect channel How? - Started through a MVP in a specific city, listening and learning with the channel clients - brokers. Followed by a national rollout;- Community management strategies pack of projects: Promotional campaigns, events, CRM. - Customer Experience: Customer Journey Mapping, NPS, working together with a tech team to design a Hub dedicated to the channel partners; - Creating the first support team, 100% dedicated to afilliates: Active and receptive support- Redesign process and team building focused in get cost and operational efficiency- Leading 19 incredibles humans beings (4 directs e 15 indirects).

Key Accounts Project> Product dedicated to landlords that owns 5+ properties, including constructors and developers inc.- Designed and piloted the first key accounts value proposition at QuintoAndar. - Structured the MVP operations in conjunctions with CX, Marketing & Product teams

Responsible for expansion strategy, set up & roll out- 15 cities launched (7 of the main brazilian capitals) - Structured the expansion playbook in conjunctions with Inside Sales, CX, Marketing, Growth & Product teams- Led team of 2

Led a portfolio of large companies clients.

Digital Product Manager

Diploma Of Management

Bacharelado Em Administração