Strategist, innovator and brand manager that loves the fact that men desire to be part of something bigger than themselves bringing belonging and a sense of purpose. I uncover what is unique and relevant in people and business. I do this by understanding what bring people together in groups such as organizations, by getting to know its customers as what drive and build their identity, and by analyzing competitors and its orthodoxies. I develop positioning strategies and brand experiences, after all, businesses is not just about numbers but mainly about people.Specialties: Brand Strategy and Positioning, Brand Architecture, Brand Experience, Brand Innovation, Consumer Insight.