Queirra Fenderson, Pcc Email & Phone Number

Washington, DC, US

Washington D.C. Metro Area

I am the CEO and Professional Certified Coach (PCC) at The Ambition Studio, a coaching and leadership company that helps forward-thinking companies retain top talent and prevent burnout for their diverse, high performing leaders. Using our proprietary engagement framework, Balanced Ambition™, we strive to improve communication, shift relationship dynamics.

Washington D.C. Metro Area

Washington D.C. Metro Area

Washington D.C. Metro Area

Founded in 1975, the National Association of Women Business Owners (NAWBO) is the unified voice of over 10 million women-owned businesses in the United States representing the fastest growing segment of the economy.NAWBO is the only dues-based organization representing the interests of all women entrepreneurs across all industries; and with chapters across.

Washington D.C. Metro Area

Expanded my passion to support the growth of the professional coaching industry, as a Mentor Coach of ICF accredited Accomplishment Coaching Coaches' Training Program. As a leader within the company, I helped new coaches strengthen their coaching and leadership skills, while also producing and facilitating a high-gradient transformational training.

Washington D.C. Metro Area

• Consulted with a ventured backed $2M SaaS startup to structure and implement a growing marketing department’s content marketing strategy.
• Inbound Marketing Certified to use the HubSpot marketing automation software
• Established a content marketing strategy using blogs, eBooks, SlideShare presentations and social media to increase marketing qualified leads by 13%
• Managed pay-per-click (PPC) campaigns to increase website traffic, A/B test headlines and promote blog posts

• I wore many hats to champion every strategic and tactical opportunity that revealed actionable insights to strengthen member relationships and ultimately increase revenue.
• Led the marketing strategy to acquire, nurture and convert key audiences and build brand awareness as we expand our membership reach
• Worked closely with the President of ACEhp to produce the President’s Update video, saving thousands in production costs while increasing engagement
• Co-led the Twitter, Facebook, and LinkedIn activity for events and program launches
• Analyzed and iterated the first dashboard view of member conversion activity, providing a deeper level of accountability and results-oriented decisions

Alexandria, VA

• I worked hard to challenge the status quo and empower my team to push the envelope, navigate office politics and stay on the cutting edge to deliver a 7% growth rate when other healthcare membership organizations were.
• Directed annual budget, lead acquisition strategies and inform go-to-market plans for a healthcare membership service with more than 30 product offerings
• Spearheaded the enhancement of a membership e-commerce web app resulting in a streamlined user experience (UX) by 40% and 4% decrease in bounce rate using Google Analytics
• Triumphed against low retention rates by implementing a win back program designed to address customers’ procrastination behaviors resulting in a 15% conversion rate
• Championed a cross-functional team in the execution of an email marketing campaign within the final 2 months of the fiscal year to exceed annual goals by 163%

• During AAPA’s transitional period, I saw a growth opportunity to rise to the challenge of establishing a membership strategy focused on segmentation and using diverse communication channels.
• Designed the user experience (UX), development and testing for AAPA’s first membership e-commerce web app reducing manual processing by 90%
• Directed an outside design agency and print vendor in developing marketing collateral for a win back campaign resulting in a 125% revenue increase
• Blueprinted AAPA’s first membership analytics dashboard reporting segment growth and customer retention
• Led the Manager of Recruitment & Retention in the enhancement of an early stage student outreach program to increase revenue by more than 300% over previous year

• I thrived in this collaborative environment that blended the thought-leadership from cable industry marketing executives, top-tier consultants and CTAM team members to combat satellite providers and Verizon FiOS as.
• 200% increase in lead generation and 15% increase in quality by implementing 13 best practices via program compliance standards
• 100% increase in productivity through strong project management and execution
• Facilitated 10 monthly client calls to communicate campaign results, solve data feed issues, assess testing scenarios and liaise between external vendors and client executives

• Before I was promoted to Manager, I supported the team by uniquely contributing concise ways to communicate complex data into simple conclusions and actionable recommendations.
• 7% increase in click thru rate through an online user experience (UX) analysis
• 95% program awareness rate determined from a survey of 400+ Customer Service Representatives (CSR)
• Designed the brand refresh of the Cable Mover Hotline industry print and electronic materials, including various reports and a monthly e-newsletter
• Developed campaign level reports to communicate lead generation, direct mail and Search Engine Marketing (SEM) campaign results to senior level executives.

• I began refining my passion to lead by supervising a 4 person team while also generating and executing marketing ideas that influenced customer loyalty for a thriving small business.
• 300% increase in email newsletter subscriptions through an in-store event marketing campaign.
• Designed print advertisements, including copy-writing and photography, placed in The Washington Examiner newspaper.
• Supervised a team of 4 employees, including hiring, scheduling and providing managerial level support

Bachelor Of Science, Marketing

Activities and Societies: Resident AdvisorResident Adviser for freshman student housing community

Accomplishment Coaching Certified Coach (Accc), Ontological Coaching

Education record

Executive Core Qualifications (ECQ) coach training according to ICF requirements.