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- Developed advertisements for product launches and promotions- Managed Google SEM, Display, Youtube, UAC ads and Native ads on Dianomi- Tracked performance of ads on Google Ads and Google Analytics - Improved company's blogs SEO ranking organically

- Successfully pitched news of product launches to media and secured coverage on Straits Times,Zaobao and Channel 8 TV news- Collaborated with Public Healthcare Institutions to launch a nationwide anti-scam product, For.sg- Liaised with local universities to conduct an online intern sharing day which garnered more than 270participants- Designed social media content for the launch of products like ScamShield and For.sg - Developed and executed website prototypes using… Show more - Successfully pitched news of product launches to media and secured coverage on Straits Times,Zaobao and Channel 8 TV news- Collaborated with Public Healthcare Institutions to launch a nationwide anti-scam product, For.sg- Liaised with local universities to conduct an online intern sharing day which garnered more than 270participants- Designed social media content for the launch of products like ScamShield and For.sg - Developed and executed website prototypes using Figma, HTML and CSS- Designed social media content and tracked their performance with Meta Business Suite and LinkedInAds, drove up to 20% organic engagement in one post within 24h of posting- Liaised with local and international news outlets, think tanks and podcasters to increase brandawareness of the organisation Show less

- Launched a partnership between DBS Bank and Nanyang Technopreneurship Center, drawing in SMEowners to sign up for entrepreneurship programmes offered by the organisation- Designed and wrote brochure copy for courses- Developed presentation decks for speakers such as former Member of Parliament, Prof Inderjit Singh- Facilitated communication between participants and the organisation

- Designed social media content and advertisements- Developed copy for in-app interfaces and websites- Facilitated marketplace operations- Improved copy for technical pages for better user experience

- Developed creative strategies with the agency's creative team and wrote creative briefs to facilitatethe work of designers- Translation of presentations from English to Mandarin and vice versa- Worked with international brands such as Atelier Cologne, BreadTalk, Adidas for their campaignpitches- Collaborated with Adidas for their Double 11 sale (11-11) photoshoots and logistics