Quelene Marino Email & Phone Number

California, United States

Southern California

Managed all aspects of Southern California sales including Distributor management, key account management, pricing, programming, goals, business reviews, consumer and trade events.

Greater San Diego Area

Generated and managed corporate sales in National Accounts for all 50 states. Managed Southern California Sales team, including 2 Area Sales Managers and 2 brokers.Provided support and managed overall sales activity including setting and monitoring goals, reports and performance reviews. Monitored Southern CA Sales Goals on cases by varietal and profitability.Identified opportunities and worked with Distributors and Grgich Hills Divisional Managers to create pricing and programming for presenting and securing National Accounts programs (retail chains) and "on-premise"​ core wine list placements and "by the glass" business.Conducted planning and review meetings with key account buyers.Participated and conducted wine dinners, charity events, and consumer trade tastings/events.

Greater Los Angeles Area

Responsible for “Winery Direct” sales, marketing and distribution throughout Southern California. Accounts included luxury resorts, hotels, restaurants, independent and chain retailersGenerated $2.5 million in wine sales in 2006 Managed, maintained and kept current all “accounts receivable” and accounting matters in Southern CA. Planned, organized and conducted all special events, wine dinners and tastings, promotions, public relations, and charity events for Southern California.Co-creator and coordinator of the “In Vino Unitas” tastings in the California market. Highly successful trade events exclusively for wineries who sell their wines “Direct’ in California.

California

Directly responsible for all strategic planning, programming, pricing, business reviews, and communication between distributor and winery.States included California, Arizona, Nevada, New Mexico and Colorado.Position required extensive travel for field work, business reviews and sales meetings at distributors.Increased business with Young's Market/Estates group in California 60% the first year with the winery. Managed a transition from Southern Wine and Spirits to the Young's/Estates Group the first quarter in the position. Promoted to National Accounts Manager after 2 years as Southwest Regional Sales Manager:Responsible for developing and implementing growth and sales strategies in Corporate/National Multi Unit On-Premise accounts and National retail accountsLiaison with Regional Managers throughout the US in securing business with National AccountsSecured wine list placements on the "Core Lists"​ at "high profile"​ restaurant & hotel chainsSecured Pinot Noir and Pinot Gris as "Mandatory SKU's" in all Cost Plus stores Nationwide

Southern California

Implemented sales goals, pricing and programming for Young's Market in California.Exceeded quotas on all tiers, Beautour, Napa Series, and Reserves in first 6 months with organization.Managed complicated allocation issues on numerous BV SKU's

Miami/Fort Lauderdale Area

Governed all aspects of Beringer Wine Estate's Direct Import Business (Italian & Spanish Wines) in Florida.Developed and exceeded annual sales growth objectives for import brand wines and select domestic wines. Surpassed overall import goals by 20% in the first year. Made Florida the #1 market in US for "Cune" Rioja wines by increasing sales 90% in six months.Built Gabbiano Italian wine business from the ground up in the Florida market. Went from #9 to #4 on IRI Scan Data in just 4 months.

Greater Los Angeles Area

Responsible for all sales, marketing, distribution and "PR"​ in Los Angeles."Winery Direct" business, selling both Schramsberg & Trefethen Vineyards concurrently. Reported directly to Jack Davies and Janet Trefethen, the proprietors of the wineries.Surpassed plan to increase distribution, case sales and revenue in the is highly competitive market for both premium brands.

Greater Los Angeles Area

Responsible for all sales, marketing, distribution and "PR"​ in Los Angeles."Winery Direct" business, selling both Schramsberg & Trefethen Vineyards concurrently. Reported directly to Jack Davies and Janet Trefethen, the proprietors of the wineries.Surpassed plan to increase distribution, case sales and revenue in the is highly competitive market for both premium brands.

Greater Los Angeles Area

Responsible for and called on both "on"​ and "off-premise"​ accounts in the San Fernando Valley. Created Wine Lists, conducted waitstaff seminars.Increased distribution and sales for a broad spectrum of both domestic and imported fine wines and spirits.Consistently exceeded all quotas and increased territory's sales by 75% in the first year.

Greater Los Angeles Area

Full time positions included English as a Second Language, Social Studies & Physical Education