Queli Santos

Queli Santos Email and Phone Number

Gerente Commercial Finance @ Coca-Cola FEMSA
State of São Paulo, Brazil
Queli Santos's Location
São Paulo, São Paulo, Brazil, Brazil
About Queli Santos

Professional with over 20 years of experience in the Commercial area, working on monitoring market trends, evaluating sales opportunities for customers and prospects, developing strategy, setting goals and action plans, as well as analyzing results. Skilled in contract development, negotiation and interface with customers and other stakeholders, leadership and management of high performance teams, focused on delivering results and increasing sales. Advanced Spanish and Intermediate English.

Queli Santos's Current Company Details
Coca-Cola FEMSA

Coca-Cola Femsa

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Gerente Commercial Finance
State of São Paulo, Brazil
Employees:
65282
Queli Santos Work Experience Details
  • Coca-Cola Femsa
    Gerente Commercial Finance
    Coca-Cola Femsa
    State Of São Paulo, Brazil
  • Coca-Cola Femsa
    Commercial Finance Manager
    Coca-Cola Femsa Apr 2018 - Present
    São Paulo, Brasil
    • Reporting to the Financial Planning Manager and responsible for a team of 18 employees. • Ensure the implementation of partnerships following the support areas, aiming for greater efficiency of contract management• Analysis of Results for development of action plans and compliance enforcement on agreements. • Forecast management, seeking to optimize costs and, consequently, to improve P&L, through portfolio adequacy and investments. • Management of commercial investments (contracts, tactical actions, and projects), the feasibility analysis of contractual investments, and management of Key Accounts receivables. Relevant Projects• Leadership in the implementation of the new software and process for the provision and verification of promotional actions (Cognos - IBM) - action directed towards the commitment in the management of the company's investments in new commercial partners. • Implementation of new control processes in the investment journey, enabling better visibility of impacts and opportunities Results • 25% reduction in the level of investment, due to greater assertiveness of its use• Aging management with a 90% reduction in the last 3 years
  • Coca-Cola Femsa
    Key Accounts Manager
    Coca-Cola Femsa Mar 2015 - Mar 2018
    São Paulo, Brasil
    • Reporting to the National Key Accounts Manager, and responsible for a team of 3 employees• Development of Commercial Partnerships that range from exclusivity and sales preference, through the elaboration of Joint Business Plan• Ensure implementation of partnerships in agreement with support areas, for greater efficiency in contract management, analyzing results, developing action plans, and managing adherence to the agreements signed. Relevant Projects • Leadership in the implementation of the Farma Channel Expansion Plan, for ready-to-drink beverages• Ranging from partnerships with large chains in the sector to the new Go-To-Market model• Acting in 3 important channels: Entertainment, Convenience Stores and Drugstores Results • Increased visibility and portfolio distribution to more than 3,000 POS• Achievement of important contributions with a 23% increase in consumption per ticket and incidence of channel transactions
  • Coca-Cola Femsa
    Key Accounts Commercial Coordinator
    Coca-Cola Femsa Dec 2011 - Feb 2015
    São Paulo, Brasil
    • Reporting to the National Key Accounts Manager, and responsible for a team of 14 employees• Execution of national contracts of the ‘On Premise’ portfolio• Development of commercial partnerships for clients from food courts and visibility houses Relevant Projects • The leadership of the Coca-Cola brand armoring project in the main shopping malls and food chains in São Paulo• Guarantee of execution of national contracts - POS execution, as well as the supply routine• The leadership of teams focused on executing our brands in opinion-maker clients, through the armoring of houses with complete portfolio, in the main regions and cities of a given area Results • Coverage of 70% of the POS with Coca-Cola products
  • Coca-Cola Femsa
    Trade Marketing Coordinator
    Coca-Cola Femsa Oct 2005 - Nov 2011
    São Paulo, Brasil
    • Reporting to the National Key Accounts Manager, and responsible for a team of 2 employees• Planning promotional activities and customer engagement programs• Management of the area budget• Supervising a team of promoters• Support to the Commercial area in the development of JBP Relevant Projects• Responsible for the bartender training program, with products from the portfolio, focused on opinion-making customers• Training in the Local Store Marketing Program, aimed at developing the best practices in the execution of JBP's tactical plans, focused on large chains Results• Guarantee of the presence of the portfolio in consumer combos in 90% of the partners in food courts• Training of more than 100 partners' professionals, to engage them in the best execution of promotions• Training of more than 60 bartenders in cocktails, focused on increasing the presence of our brand in times and occasions such as Happy Hour and nightlife
  • Coca-Cola Femsa
    Category Analyst
    Coca-Cola Femsa Oct 2003 - Sep 2005
    São Paulo, Brasil
    • Reporting to the Category Coordinator• Category Management for retail chains Relevant Projects• The leadership of the Small Retail project, focusing on chains with up to 10 stores and aiming to develop shelf space management• Leader of a Category Management pilot with the Pão de Açúcar chain, for the Extra and Compre Bem franchises. Results • Reach to 115 small retail stores, continuously over 2 years• Increase of sales in the soft drink category by 35%, through the pilot project, in the period of 3 months vs. previous year
  • Florenzano Marketing
    Information Analyst
    Florenzano Marketing Sep 2000 - Sep 2003
    São Paulo, Brasil
  • Knoll Healthcare Pvt. Ltd.
    Marketing Intern
    Knoll Healthcare Pvt. Ltd. Mar 1997 - Feb 1999
    São Paulo, Brasil

Queli Santos Education Details

Frequently Asked Questions about Queli Santos

What company does Queli Santos work for?

Queli Santos works for Coca-Cola Femsa

What is Queli Santos's role at the current company?

Queli Santos's current role is Gerente Commercial Finance.

What schools did Queli Santos attend?

Queli Santos attended Espm Escola Superior De Propaganda E Marketing, Ipt - Instituto De Pesquisas Tecnológicas, Universidade Anhembi Morumbi.

Who are Queli Santos's colleagues?

Queli Santos's colleagues are Abad Hitam, Welliton Evaldt Do Nascimento, Artu Feio, Ailton Quirino, Adolfo Marcial Izol Ordoñez, Edney G. Junior, Lenine Vaz.

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