Quentin Garnier Email & Phone Number

Paris, France

• Design and roll out the French Branch Marketing Plan for all products (Toilet paper, kitchen roll).
• Lead development of products and 360° programs for national launches rationalizing the brand identity.
• Support sales team offer with marketing promotion programs and communication leads.
• Lead ad hoc and monthly analysis (IRI, A3Distrib) to support the Commercial strategy.

Paris

• Designed and analysed the performance of Marketing Campaigns for premium and value brands of the Capsules and Instant coffee portfolio (Illy, L’OR, Maxwell House).
• Created the 2022 coffee capsules marketing plan with tactical and strategic initiatives to achieve sales growth targets.
• Built a 3-year plan outlining necessary investments and key actions to reach targeted market share.
• Managed 3 Product Manager Interns with weekly follow-up sessions to assess projects progress and develop skill set.
• Main tasks: Marketing campaign management across all channels (POS marketing, Social media campaigns, influencer marketing, sampling, TV adverts), portfolio management (launch of L’OR Limited editions and development.

Paris, Île-de-France, France

• Led the JDE 2022 Coffee Category Review to support Category Managers’ negotiations with retailers.
• Created tools to analyse the performance of the entire portfolio on e-retailers websites as well as NPD listings.
• Main tasks: Trade marketing, weekly reports on products listings to identify retailer gaps.

Amsterdam, The Netherlands

• Responsible for supporting global sales strategy and category developments across all coffee categories.Main tasks:Retail Marketing
• Trade Story creation to support the Local teams
• Collected and researched best in-store practices with regards to Pricing positioning, Shelving strategy and POS ActivationCategory Development
• Performed Brand/Product performance research
• Designed Competitor trackers (especially with regards to new players and NPDs)

Région De Rotterdam, Pays-Bas

• Worked as a research assistant for professors at the Rotterdam School of Management.Main tasks included:
• Contribution in designing studies
• Collecting and treating data
• Translation and referencing

Rotterdam, The Netherlands

• Subsequently to my internship, I was recruited as a part-time Online Marketing Strategist for a 2 months contract. Main tasks included:
• SEO / SEM
• Influencer marketing
• Social media management
• Customer service
• Translation

Rotterdam Area, Netherlands

• Responsible for the French speaking market (France / Wallonia)Main tasks included:
• SEO / SEM
• Influencer marketing
• Market research
• Social media management
• Content creation (Content writing and video/photo editing)

Master'S Degree, Marketing Management, Gpa: 7.8/10

Master thesis topic: Nudging for the better: How to get people to reduce their meat consumption. Electives selected from the "Brand &.

Bachelor Of International Business Administration, International Business Administration, Gpa: 7.4/10

Activities and Societies: Minor in Entrepreneurship | Global Head Marketing for a finance association | Mathematics and statistics tutor |.

Baccalauréat (Section Scientifique), Scientific (Physics And Chemistry Specialisation) - European Section: English, Graduated With Highest Honours 'Mention Très Bien'