Quentin Garnier Email & Phone Number

Paris, France

• Design and roll out the French Branch Marketing Plan for all products (Toilet paper, kitchen roll).• Lead development of products and 360° programs for national launches rationalizing the brand identity.• Support sales team offer with marketing promotion programs and communication leads.• Lead ad hoc and monthly analysis (IRI, A3Distrib) to support the Commercial strategy.

Paris

Designed and analysed the performance of Marketing Campaigns for premium and value brands of the Capsules and Instant coffee portfolio (Illy, L’OR, Maxwell House).• Created the 2022 coffee capsules marketing plan with tactical and strategic initiatives to achieve sales growth targets.• Built a 3-year plan outlining necessary investments and key actions to reach targeted market share.• Managed 3 Product Manager Interns with weekly follow-up sessions to assess projects progress and develop skill set.• Main tasks: Marketing campaign management across all channels (POS marketing, Social media campaigns, influencer marketing, sampling, TV adverts), portfolio management (launch of L’OR Limited editions and development of L’OR bio capsule range), market analysis, and budget management.

Paris, Île-De-France, France

Led the JDE 2022 Coffee Category Review to support Category Managers’ negotiations with retailers.• Created tools to analyse the performance of the entire portfolio on e-retailers websites as well as NPD listings.• Main tasks: Trade marketing, weekly reports on products listings to identify retailer gaps.

Amsterdam, The Netherlands

Responsible for supporting global sales strategy and category developments across all coffee categories.Main tasks:Retail Marketing • Trade Story creation to support the Local teams • Collected and researched best in-store practices with regards to Pricing positioning, Shelving strategy and POS ActivationCategory Development • Performed Brand/Product performance research • Designed Competitor trackers (especially with regards to new players and NPDs)

Région De Rotterdam, Pays-Bas

Worked as a research assistant for professors at the Rotterdam School of Management.Main tasks included:• Contribution in designing studies• Collecting and treating data• Translation and referencing

Rotterdam, The Netherlands

Subsequently to my internship, I was recruited as a part-time Online Marketing Strategist for a 2 months contract. Main tasks included:• SEO / SEM• Influencer marketing• Social media management• Customer service• Translation

Rotterdam Area, Netherlands

Responsible for the French speaking market (France / Wallonia)Main tasks included:• SEO / SEM• Influencer marketing• Market research• Social media management• Content creation (Content writing and video/photo editing)• Customer service• Translation

Master'S Degree, Marketing Management, Gpa: 7.8/10

Master thesis topic: Nudging for the better: How to get people to reduce their meat consumption. Electives selected from the "Brand &.

Bachelor Of International Business Administration, International Business Administration, Gpa: 7.4/10

Activities and Societies: Minor in Entrepreneurship | Global Head Marketing for a finance association | Mathematics and statistics tutor |.

Baccalauréat (Section Scientifique), Scientific (Physics And Chemistry Specialisation) - European Section: English, Graduated With Highest Honours 'Mention Très Bien'