ParcelChain is a collaborative platform connecting commuters with parcel senders to simplify last-mile deliveries. The platform enables users to earn extra income while reducing environmental impact by delivering parcels along their daily routes.As the lead for UI/UX, I create user-centric, intuitive designs that simplify logistics. Using Figma, I ensure smooth navigation and a seamless user experience. I also manage the brand’s visual identity and lead marketing initiatives, including content creation, lead generation, and social media campaigns. My role involves optimizing user engagement and growing ParcelChain’s visibility through strategic press relations.I collaborate with a skilled development team to ensure app reliability across iOS and Android, while the backend is managed to guarantee scalability and security.

As a self-employed creative, I developed a versatile portfolio offering photography, event films, web design, and logo creation. Worked with a steady stream of clients, delivering high-quality visual content across multiple mediums. I also produced music videos and led creative projects with my team. Notably, we won an award at the 2023 48h Project, recognizing our outstanding short film production.

As an audiovisual project manager during my apprenticeship at BMW Pelras, I produced event films, social media videos, and advertising content. One of my highlight was a video featuring motorsport legends Ari Vatanen, Anthony Beltoise, Jacques Laffite, and Jean Philippe Belloc, which garnered over 250,000 views. I also handled lead generation photography for Pelras Legend and aerial shots at the Paul Ricard circuit for a BMW France event.

During my internship at Deljarry Studio, I honed my skills in precise film editing for major beauty brands such as Avène, René Furterer, and Klorane. I also participated in studio shoots for René Furterer and Avène, collaborating with teams of over 10 people, including professional models. These projects demanded exceptional attention to detail, especially in the post-production phase.

At CC&CO, a communications agency in Montreal, I designed printed materials, including napkins that were distributed citywide with a print run of 500,000 copies for the ‘StreetFood Quest’ app. I also created logo designs for local businesses and contributed to project bids for global brands such as Moët Hennessy, furthering my experience in branding and graphic design.