Built: cross-training tools for contributing writers, content strategy for a host of varied software services and products; companywide tonal guidance guide and content style guide; communication and marketing materials, including insights on identifying audiences, developing A.I. strategy, and diverse storytelling frameworks that have grown organic page views and the company’s social media presence by 50% Managed: the growth of companywide communication tools, strategies, and support; daily copywriting efforts, including eBooks, marketing scripts, infographics, and social media copy; research, interviews, and storytelling strategies for myriad assets Partnered: with clients to understand motivations, goals, and budget considerations; with internal stakeholders, including creative teams, project managers, designers, copywriters, and executives; with internal and external teams to rebrand all assets; with various teams to drive brand awareness campaign content and visuals from creative and analytical perspectives; with various teams in planning brand experiences including trade shows, entertainment, and gift bags

Built: up to several writing courses per semester for adult students looking to advance a broad array of writing and storytelling skills; marketing plan, including email blasts, social media marketing, and in-person relationship building Managed: classroom dynamics; community events for GrubStreet students, partners, and prospective funders Partnered: with local organizations to secure space and materials for classes

Built: elements of companywide content style guide Managed: the alignment of business goals with fresh approaches, keeping creative work on brand and on strategy for client needs Partnered: with internal creative teams, project managers, and high-level stakeholders; various teams to drive content from creative and analytical perspective

Lead Writer November 2014 to – Present Liberty Mutual is the third largest property and casualty insurer in the United States, with 55,000 employees throughout the world. To keep employees aware of events occurring throughout an organization of such breadth, Life with Liberty magazine is an internal publication which focuses on company activities and personnel.Built: internal communications materials for internal publications and channels, including technology- and insurance-related subjects Managed: research and interviews with employees, midlevel, management, and c-level executives

• Research client industries in order to create authoritative content• Balance multiple deadlines on a daily basis• Peer review and editing• Applying best SEO and customer service practices

As the company’s first employee, I developed and executed their social media strategy, leading to a 500% increase in Twitter followers. Developed content for a diverse set of clients, including technology, higher education, and life sciences. Working in partnership with design partners, I contributed to rebranding, tagline development, and website development projects. Performed copywriting for print and web, assisted with discovery interviews, proofreading, and relationship building.Built: select branding and copywriting projects —MIT Sloan: helped compose Celebrating Our Past, Inventing the Future, a book celebrating 100 years of management education at MITMIT Sloan: content for an interactive timeline for centennial celebration MIT Sloan: web content for the Sustainability InitiativeKirkwood: a capabilities brochureSyncplicity: composed and edited material for software company's websiteEndicott College: school renaming campaign kor group: created web content for 20th anniversary