► Capitalizing on my knowledge of the digital industry, I helped large clients (Jumbo, Amazon, Nestlé, J&J) to design the most relevant possible media strategy and achieve business goals.Making use of the Display and Video channels in my clients’ media mixes, it was my role to own and nurture complex setups.My vision was to create a data-driven culture, focused on audiences and relevancy in order to create a long-term media buying roadmap. The apprehension of new technologies… Show more ► Capitalizing on my knowledge of the digital industry, I helped large clients (Jumbo, Amazon, Nestlé, J&J) to design the most relevant possible media strategy and achieve business goals.Making use of the Display and Video channels in my clients’ media mixes, it was my role to own and nurture complex setups.My vision was to create a data-driven culture, focused on audiences and relevancy in order to create a long-term media buying roadmap. The apprehension of new technologies and BETA products was an important component of this very approach. Show less

► The main challenge consists in building the programmatic display infrastructure, while focusing on the customer journey. Using optimization AI and machine learning, I support different business goals at scale.Automation is key, it helps decrease costs and enhance performance. Moreover, it allows to shift focus to user experience, a crucial component.Always with a data driven mindset, I merge algorithms efficiency and content relevancy at every stage of the funnel.

► I am leading the channel I am responsible of in the right direction, focusing on Performance metrics (ROI, CPA,...). I identify business needs and design solution-driven plans in order to hit targets and help our activities to scale-up, both on acquisition and retention sides. Managing a large budget, I am challenging myself in taking the right decisions on a daily basis.Acting in more than 15 countries and across all devices, I learnt how to be organised and to manage several projects… Show more ► I am leading the channel I am responsible of in the right direction, focusing on Performance metrics (ROI, CPA,...). I identify business needs and design solution-driven plans in order to hit targets and help our activities to scale-up, both on acquisition and retention sides. Managing a large budget, I am challenging myself in taking the right decisions on a daily basis.Acting in more than 15 countries and across all devices, I learnt how to be organised and to manage several projects simultaneously in a really structured way. Show less

► Catawiki is the fastest growing online auction house in Europe.Among the young and talented Marketing team of Catawiki, I am learning and developing my skills on a daily basis. The combination between a fast growing environment and a performance-driven mindset is challenging and requires proactivity and flexibility.⟨⟨Being an online marketeer at Catawiki is:- Thinking strategically and setup the right campaigns for the right audience(s),- Optimizing the campaigns… Show more ► Catawiki is the fastest growing online auction house in Europe.Among the young and talented Marketing team of Catawiki, I am learning and developing my skills on a daily basis. The combination between a fast growing environment and a performance-driven mindset is challenging and requires proactivity and flexibility.⟨⟨Being an online marketeer at Catawiki is:- Thinking strategically and setup the right campaigns for the right audience(s),- Optimizing the campaigns in order to minimize costs and reach the KPI's,- Automating and scaling-up the scope of work,- Making the data talk, in order to create better, smarter and faster processes.⟩⟩From feed management to creation of CRM lists, I ensure the performance of the campaigns by confronting the right products to the right users.From upper funnel to lower stage, I build awareness, influence consideration, drive action and grow loyalty, always with a performance mindset. Show less

► It was a privilege to discover the Digital Marketing universe within Lion & Lion Indonesia.Despite my Junior Account Manager position within the agency, I had one foot into the Business Development service. This was leading me to set up and manage different projects in order to perfect my adaptation and help the agency to reach new objectives.I was therefore familiar with the following business aspects:- Account management- Business development- Digital… Show more ► It was a privilege to discover the Digital Marketing universe within Lion & Lion Indonesia.Despite my Junior Account Manager position within the agency, I had one foot into the Business Development service. This was leading me to set up and manage different projects in order to perfect my adaptation and help the agency to reach new objectives.I was therefore familiar with the following business aspects:- Account management- Business development- Digital marketing strategy Show less