Freelance Design

Liqui Moly SA is a direct subsidiary of Liqui Moly Germany which is a multi “top brand”awarded motor oil company. My responsibilities consist of Marketing Management, design.• Marketing campaigns• Managing the brand• Manage Racing sponsors• Event assessments and planning• Analytics and reporting• Design - All touchpoints• Website and E-commerce• Research opportunities and initiatives• Proposal process and deliberation• Project management

Wildland is a hunting and wildlife magazine, a direct competitor to the top peers in thewildlife and hunting market. I was approached to design the start-up magazine and all subsequent branding, marketing and setup systems to operate the magazine between writers and editorsworking from different locations. I was responsible for all design work, including magazinelayout, branding, marketing and celebrity promotional videos. During my time with Wildland Magazine, I designed 29 magazines from cover to cover. We also produced a 300 page cook book incollaboration with renowned South African comedian and TV actor, Ben Kruger.• Develop the brand from the ground up• implement procedures and processes to work efficiently• Created several PPC campaigns• Created a Facebook page and generated more than 11 000 targeted likes• Designed all touchpoints• Project planning• Analytics and campaign reporting• SMS systems for marketing campaigns

Wildman Hunting and Outdoor is an outdoor franchise with approximately 14 stores inSouth Africa. My role was to design all branding and marketing material, as well asnewsletters and store fitment concept design/pre-visualisation. During this time I was alsotasked with the design work for the Musgrave rifle brand which was manufactured by thesame parent company. My duties included web design, product photography, marketingmaterial and branding.

The newspaper industry is a good training ground to learn patients, pressuremanagement, commitment and strict deadlines. The Tribune was a weekly newspaper andlate nights was a common thing. During my employment I implemented many time savingsystems and was responsible for advert design and layout.