As the Director of Marketing & Digital Technologies at Agence Rinaldi, I lead a team of digital marketing professionals who deliver meaningful projects in digital media, growth marketing, data/analytics, and set high standards for digital savvy projects. I have over 15 years of experience in both agency and in-house roles, working with over 100 SMBs and large businesses across various industries.My mission is to empower my team to develop and execute cutting-edge digital marketing strategies that drive business growth and success for our clients. Some of our key achievements include increasing online visibility, engagement, and conversion, developing a data-driven approach to digital marketing, improving ROI and client satisfaction, and overseeing projects such as website recast, conversion funnel optimization, marketing and CRM automation, and A/B testing. I am passionate about growth marketing and have hands-on experience in managing high volume campaigns, building funnels, optimizing conversions and lead generation, and mastering tools for omnichannel interaction. I am also a Google Ads Partner with multiple certifications in search, display, mobile, shopping, and Google Ad 360 campaign manager.