Diego Andrés Quesada Grimaldo Email & Phone Number

Bogota, CO

Bogotá, Capital District, Colombia

Bogotá, Capital District, Colombia

Leading the evolution and implementation of the strategy for the company's most profitable business to ensure sustainable growth and competitiveness in the payments market in Colombia while achieving a brand positioning that accompanies corporate transformation.- Led the processing team for reaching 28,6% of Operational Ebitda and +COP $127B (+USD $33B) in.

Bogotá D.C., Colombia

Creating, coordinating and implementing the strategy for the transformation of the company and its positioning for leading the payments industry in Colombia from the product, marketing, experience and information development.- Conceived and launched Successful promotions: #yomequedoenminegocio (+48.000 products, +15M transactions for reactivating economy.

Miami / Bogotá

Defining and implementing the B2B and B2C Marketing strategy of the company for accessing and positioning the brand with new partners, new markets and new ways of using the infrastructure.- Launched a New BTL portfolio of the company (inflight platforms). - Achieved a Revenue Target Accomplishment over 115%.- Designed, developed and implemented Kiwi as the.

Miami / Bogota

Creating and implementing the strategy and product for monetizing the digital assets of more than 19 airlines with low cost and legacy business models.- Designed and implemented the Ad Network Tech Stack and Commercial model implementation.- Reached a revenue Target Accomplishment over 125%.- 2016 Leader of the year Award.- 2017 Excellence Award.

Bogotá

Leading the transformation of the traditional banking distribution to a new way of doing business through digital tools for personal banking.- Reached Sales Target Accomplishment over 145% YTD 2015.- Generated a new digital portfolio: More than 10 new digital products in less than 4 months for the bank with a high revenue impact for 2016.- Led a Digital.

Bogotá, Capital District, Colombia

Developing a new market for Google (Central America) through a focus on identifying opportunities, defining a clear strategy and plan, high-level relationship, digital ecosystem development and consultative selling for big brands in different verticals.- Achieved a Revenue Target Accomplishment over 102% every quarter since in the position.- Designed and.

Panama City, Panamá, Panama

Leading and implementing the distribution strategy of the airline, towards having the most efficient distribution cost and the highest contribution from each of the channels.- Designed and implemented the 2013 distribution plan with an impact of -0.5 percentage points YOY reduction in distribution cost and an increase of +3.0 percentage points YOY increase.

Panama City, Panamá, Panama

Developing strategies in marketing, implementing innovation and establishing operation terms for the company’s most cost-efficient distribution channel, in order to increase its revenue share and sales.- Planned and executed a digital strategy for the airline that achieved the first year of the channel reaching the goal in the with $219M (102% of goal) and.

Bogotá, Capital District, Colombia

Defining distribution channels strategy, in order to increase the revenue share of direct sale channels (Call Center, City Ticket Offices and web page) in the Colombian Market, as a main driver to reduce the company’s distribution cost.- Achieved $44 M (112% of goal) in Direct Channel Sales and +15 percentage points increase in revenue penetration after.

Bogotá, Capital District, Colombia

Building, coordinating and starting the execution of the three-year plan that allowed AeroRepública to reach the high standards in service, product, network, efficiency and performance of the Copa Airlines brand, and then adopt it as its own brand for the Colombian Market.- Defined and executed the strategic three-year plan for AeroRepública after the.

Bogotá, Capital District, Colombia

Optimizing the net profit generation of the airline´s network through monitoring and modifying the operation and coordinating the implementation of the suggested changes based on a profitability methodology.

Bogotá, Capital District, Colombia

Identifying commercial opportunities based on the information analysis to drive the sales force towards better results and cost efficiency.

Bogotá, Capital District, Colombia

Representing the regional offices of the Business Markets in headquarters to dynamize the action plans of each one of them after negotiating with the stakeholders.

Bogotá, Capital District, Colombia

Supporting Marketing in key projects to start increasing the positioning indicators and loyalty of the customers.

Bogotá, Capital District, Colombia

Advanced Management Program: Chief Product Officer, Chief Product Officer, Chief Product Officer

Master'S Degree, Strategic Marketing

Bachelor Of Science, Industrial Engineer

Data Leadership, Data Leadership

Digital Platforms

Design & Innovation With Mitdesignx, Design & Innovation With Mitdesignx, Design & Innovation With Mitdesignx

Programa En Alta Dirección: Chief Product Officer, Chief Product Officer, Chief Product Officer

Industrial And Product Design: Product Family Management, Industrial And Product Design: Product Family Management

Innovation Leadership, Innovation Leadership

Blockchain, Blockchain - Disrupción Tecnológica

Product Strategy

Artificial Intelligence In Fintech And Open Banking, Artificial Intelligence In Fintech And Open Banking

Transformación Digital

Data Science, Data Science: Bridging Principles And Practice