Account Executive
Fort Lauderdale, Fl, Us
Client: AutoNationMarkets: Cleveland, Panama City, Knoxville, Memphis, Washington D.C., Mobile, Atlanta, and Baltimore. • Evaluated copy, layouts, artwork, media plans and production materials against approved creative campaigns by the national team and made recommendations as appropriate prior to concepts being presented to client.• Coordinated weekly print ads, television commercials, advertising campaigns, and radio spots for the client based on client-approved budgets and expectations.• Conducted market analysis including, but not limited to: daily numbers, weekly competitive analysis, zip code analysis, media updates, media monitors, market share, and auto count. • Planned, organized, and activated and control the day-to-day process, bringing a perspective to strategy development and the execution of creative and media plans on behalf of the Client.• Attended weekly strategic discussions concerning the group's clients and discussing steps to enhance client business through advertising strategies.• Provided effective and timely communications to agency management, clients, and partner agencies.