I founded Create Your Purpose® to empower women entrepreneurs to grow their businesses on their own terms, without sacrificing what matters most. The platform began as a response to the unique challenges faced by female small and solo business owners, evolving into a global movement that champions education, solidarity, and strategic guidance through my private membership community, the Create Your Purpose® Collective.- Built a thriving community that has empowered nearly 200 women entrepreneurs over the past five years, providing strategic business guidance and a collaborative environment that puts sustainable growth and authentic messaging at the forefront.- Created a range of dynamic programs, workshops, and resources designed to equip members with practical skills in brand strategy, marketing, and business development, turning their ideas into tangible impact.- Led the Collective in redefining entrepreneurship for women, encouraging them to expand their businesses while staying true to their health, well-being, and core values—because success shouldn't come at a personal cost.- Guided members through one-on-one strategy sessions, group coaching, and a variety of learning experiences that empower them to navigate the ups and downs of entrepreneurship with confidence and resilience.- Fiercely advocated for the power of women-owned businesses by providing a platform that not only values women’s ideas but amplifies their voices and increases their impact in a world that needs more of both.At the heart of Create Your Purpose® is a commitment to ensuring more women have the resources, courage, and community they need to achieve their business goals and define success on their own terms.

Alongside my other roles, I have always maintained my own small business as a brand strategist and designer to feed my passion for supporting entrepreneurs at the ground level of their businesses. I consult for creatives, coaches, consultants, and personal brands to bring their visions to life through thoughtful brand development and creative design. My focus is on crafting impactful brand identities, custom WordPress websites, and holistic digital marketing strategies that align with each client’s unique goals.- Crafted over 30 brand identities and online presences, helping clients build a cohesive and compelling visual footprint that resonates across all touchpoints.- Designed custom WordPress websites that reflected each brand’s personality and provided a seamless, engaging experience for users.- Guided clients in shaping their digital marketing strategies, offering support in messaging, content creation, social media, lead generation, and audience growth to maximize their impact.- Worked closely with clients in one-on-one strategy sessions to refine their messaging, increase their confidence in marketing, and expand their reach and revenue.- Delivered dynamic presentations and workshops at 60+ events nationwide, sharing insights on brand strategy, digital marketing, and business growth to empower fellow entrepreneurs.I take pride in offering clear, genuine solutions that drive meaningful results, leading my clients through a collaborative journey marked by strategic guidance, accountability, and creativity at every step.

As a fractional director of marketing, I led strategic initiatives for multinational clients, helping household brands elevate their market presence and drive growth. My role involved shaping the agency's marketing direction and executing high-impact strategies across various digital channels.- Developed and implemented comprehensive content marketing strategies, delivering in-person and remote training sessions for corporate marketing teams across industries, including retail, logistics, and healthcare.- Produced and presented highly-rated public workshops, keynotes, and breakout sessions at over 40 conferences and events nationwide, establishing the agency as a thought leader in content marketing.- Guided cross-functional teams in the development and execution of digital marketing initiatives, including paid search, SEO, social media, webinars, and in-person events.- Designed and managed multi-channel marketing strategies to increase brand awareness, drive interest, and generate high-quality inbound leads for the internal sales team.- Collaborated with designers to create compelling marketing and communication materials that effectively promoted the agency's brand and attracted new clientele.- Continuously optimized the agency's website and digital presence by analyzing performance data, identifying trends, and implementing improvements to enhance user experience and conversion rates.

As the co-founder of This Could Be PHX, I helped launch and grow an urban awareness initiative and community engagement group dedicated to reimagining and revitalizing Downtown Phoenix. Our mission was to foster a stronger sense of community, advocate for sustainable urban development, and inspire residents to take an active role in shaping the future of the city.- Led the development of the organization’s brand identity, crafting a distinctive visual presence that resonated with the local community and reflected our commitment to urban revitalization.- Grew the organization’s social media presence to 4.9k followers on Facebook through targeted content strategies, community storytelling, and grassroots engagement.- Organized and managed community outreach initiatives and events, including neighborhood clean-ups, local business showcases, and educational forums, to bring awareness to urban issues and foster dialogue among residents.- Directed content marketing efforts to amplify our message, creating compelling stories, articles, and multimedia content that highlighted the potential for positive change in Downtown Phoenix.- Cultivated partnerships with local businesses, civic leaders, and community organizations to collaborate on projects that furthered our mission of sustainable growth and urban awareness.This Could Be PHX is about more than just promoting urban development; it’s about empowering residents to see the potential in their city and take meaningful action to shape its future.

At Sweet Deal, I played a pivotal role in launching and growing emerging food and beverage brands through strategic experiential marketing campaigns. I managed high-value national accounts, developing tailored programs that helped brands establish a strong market presence and drive early growth.- Managed promotional marketing programs for brands like PopChips, Skyy Vodka, and Dry Soda, leading the creation, strategy development, execution, and management of experiential campaigns.- Oversaw a team of 1-3 Project Coordinators to ensure the successful execution of wide-ranging promotional activities, including simultaneous nationwide events.- Led business development initiatives by identifying high-revenue target clients, creating a sponsorship division, building client and talent databases, and designing marketing materials.- Developed and executed inbound marketing campaigns to generate new business opportunities and expand client partnerships.