Engine Room helps Creators achieve their full potential. We translate platform data into actionable insights, and fuel growth of high-potential creators with resources to expand content, subscriber acquisition, audience, and IP. And our Creator partners retain ownership of their IP.

Consultant to C-Suite executives, retained for strategy and implementation expertise in media, marketing, advertising and distribution verticals, and growth and analytics across business units. • BUSINESS INSIDER: Advisor to Chief Business Officer and Head of Film & TV in leveraging IP to build Emmy nominated film & television business; led business during department head’s paternity leave.•WRIGLEY MEDIA GROUP: Board observer and strategy advisor to CEO and Owner of the largest production company and studio in KY.• ALTMAN SOLON: Expert on valuation, operations and integration for P/E firm bidding on media assets.•IVI.ru: Retained by CEO and CCO to launch original content on leading European streamer, including organizational structure, development, finance, and subscriber acquisition & retention strategy.• LUMINOPIA: Content strategy and negotiation of licensing deals with global brands for digital health start-up with FDA approved, content-driven therapeutic for amblyopia (#1 cause of vision loss in kids).• RAZORFISH/LABCORP: Advised CEO, CMO, Head of Brand on launch of first global brand campaign; produced content marketing series; and led & evaluated social media campaigns.• EXPERT WITNESS: Advise blue-chip law firms in high-stakes litigation in the media and content space.• LATITUDE MEDIA: Advised Founder on rights acquisition for environmental podcast network. • GOOGLE/YOUTUBE: Enhanced capacity of YouTube Originals team in unscripted, international scripted, interactive content, and content localization strategy.• UPROXX: Advise CEO on development, and negotiation of streaming content deals.• KING DIGITAL: Develop original series concepts based on games.• VERIZON: Advise CEO of JV streaming service on content strategy.• REDBOX: Advised SVP of Content Acquisition on original content plan and episodic content strategy.• ILLUMINATION ENTERTAINMENT: Developed strategy for digital content creation, distribution, and original series for streaming.

Oversee original streaming video and audio series, while partnering with talent to ensure an environment that facilitates their best work. Key success factors: Development based on original ideas, established intellectual property, and formats; Pitching and sale of concepts; Deal-making (rights, distribution, talent, production); Managing platform and studio partners; Talent and representation relationships; Building project slate; Leading execution.• Releases: Brews Brothers (Netflix); Rob Riggle’s Ski Master Academy (Crackle); Filthy Preppy Teen$ (Fullscreen); Driveshare (Verizon/go90/Complex/Amazon).• Studio and Distribution Partners: Netflix, Spotify, YouTube, Amazon, Crackle, Fullscreen, iHeart, Complex, go90, Bravo!, Maker, HBO, Warner Bros, UCP, Sony, Fox 21, Studio 8.• First-look deals with FOX (2014-15); Sonar Entertainment (2016-17).

Started North American scripted content business leveraging international formats from 30+ group companies and developing domestic project pipeline; Member of international scripted council.

Head of original digital content business. Built Paramount’s original digital content business focused on streaming and video platforms from start-up to $75M, where all projects were profitable at 4x studio margins, catalyzing the relaunch of Paramount TV. P&L responsibility; Supervised deal negotiation and content production; Forged first-look deals with top talent; Managed distribution and monetization across multiple platforms, including ad supported digital, DVD, DTO, VOD, SVOD, TV (pay, basic, free), and mobile. Releases: Burning Love (Yahoo!, Hulu, E!), Jackass 3.5, Zoolander Supermodel (Netflix, Paramount+), Circle of Eight (MySpace), The LXD (Hulu).

Co-Founder of creator-focused digital video startup; led all content and programming strategy and execution, from development or rights acquisition through production and distribution; raised $7M in equity funding with partners; primary revenue generator; worked with A-list creative talent.

Lead creative executive of production company creating cross-platform entertainment in TV, film, Internet, wireless, and events; Hands on Producer of entertainment properties; Primary responsibility for revenue generation, exceeding goals every year; Managed production and creative pipeline of 10-20 projects; Managed negotiations with talent, sponsors and distributors; Projects include: Running the Sahara (film produced with Oscar winners Matt Damon and James Moll), Fan Club (MSN’s first original series), Project Greenlight (HBO); The Runner (ABC, Yahoo!); Push Nevada (ABC, Hyperion); Freedom Writers Diaries, Gears of War: The Race to E3 (MTV, XBOX); Finish Our Movie (BudTV); Stage Mom (E!); The Big House (NBC).

Secure and manage corporate partnerships for digital distribution, brand integration, production support and co-marketing; develop new business in wireless and internet content; managed wireless and internet content production and distribution programs. Generated and Managed over $25M in sponsorship and digital distribution deals for Rock Star, The Apprentice and The Contender.

Producer and consultant services. Projects for ESPN, A&E, Showtime, Spike TV, and HBO. Consulting for Showtime Networks, LivePlanet and Actual Realty.

Recruited by founders Chris Moore, Sean Bailey, Ben Affleck, Matt Damon at start-up of LivePlanet, developed the business, managed marketing and product launches (The Runner, Project Greenlight, General Manager, Push Nevada).

Tech PR firm acquired by WPP Group. Reported Directly to Founders and CEO. Started strategic services group with Chief Strategy Officer. Built entertainment practice with GM of consumer group (TiVo, Netflix, Hotwire, CDDB).

Corporate strategy executive for global marketing communications conglomerate—stationed at operating companies to execute client work, agency management & strategy, and WPP-wide initiative; consumer insight specialist with entertainment and tech expertise.

Worked directly for newly appointed Chief Strategic Officer, building account planning group from 10 to 35 people and winning new business for the firm and working on client service teams as a youth marketing specialist. (Part of WPP Group Role)

Director of Publications and Public Relations, wrote and produced all school, alumni and development collateral; 12th Grade English Teacher, teaching expository writing, Shakespeare, satire, and poetry.