As the Marketing Manager at Picadilly Cakery, I played a key role in building the brand’s digital presence and driving growth. My main contributions include:Search Engine Optimization (SEO): Optimized the website’s content and structure to improve search engine visibility, leading to a significant increase in organic traffic.Social Media Marketing: Managed multiple social media platforms, including Instagram, Facebook, and Pinterest, creating engaging content that grew our follower base and enhanced customer engagement.Email Marketing: Developed and executed targeted email campaigns, resulting in higher customer engagement, open rates, and conversion.WordPress Development: Built the company’s website from scratch on WordPress, incorporating e-commerce features and optimizing the design for an enhanced user experience and streamlined online ordering.

At Skyzone, I balanced two roles—working as part of the flight crew and assisting with maintenance.Flight Crew: Ensured customer safety by supervising guests and making sure park rules were followed, while also engaging with visitors to ensure they had a great experience.Maintenance Team: Worked with a team to repair and maintain trampoline equipment, ensuring everything was safe and running smoothly for all guests.This experience helped me build strong skills in teamwork, problem-solving, and customer service in a dynamic, fast-paced environment.

In my role as a Fundraising Consultant at Epilepsy Durham Region, I focused on enhancing outreach efforts and building strong connections with clients and donors to support our fundraising initiatives. My key contributions included:Outreach & Client Communication: Engaged actively with clients and supporters, fostering meaningful relationships that encouraged community involvement and support for our mission.Event Promotion: Assisted in promoting fundraising events through various channels, helping to maximize attendance and raise awareness for our cause.Email Marketing: Developed and managed targeted email campaigns to keep our supporters informed and motivated, enhancing engagement and encouraging contributions.Excel Proficiency: Utilized Excel to track donations, manage client information, and generate reports, ensuring accurate and efficient data management.This experience taught me valuable soft skills such as effective communication, organization, and collaboration, enabling me to work seamlessly within a team and contribute to various projects successfully.