Vice President, Global Marketing
Morrisville, Nc, Us
Drove Lenovo transformation from a device company to a global Solutions leader. Deeply focused on building excitement and demand for Lenovo Smarter technology - Cloud, Edge, IoT, AI, 5G, Supercomputing - and using it to tackle the biggest issues in Education, Healthcare, and the Environment.* Led the Global Marketing Leadership Team responsible for re-positioning the brand and driving a return on the $1B+ annual marketing investment. * Directly managed a team of 100+ global marketers with hubs in US, China and India * Drove the largest brand-to-demand marketing effort in company history across 180 markets and all audience segments: B2C, B2B, Channel, Employees, Investors, Analysts* Created Lenovoโs first Brand Purpose: โTo deliver Smarter technology for allโ, gaining approval from Board, CEO and Executive Leadership across the company* Partnered closely with product development & product marketing to bring Smarter technology to market* Achieved significant growth in global reputation, awareness, consideration, preference, premium, purchase intent and revenue - significantly outpacing competitors that spend up to 10x in marketing* Created the companyโs first in-house agency delivering 3,000 projects and saving $5M+ annually* Built a high-performance global team that won the prestigious Chairmanโs Team Excellence award in 2019/20 reflecting our contribution to the growth of the company* Appointed to the Digital Transformation Council, focused on driving a company-wide digital transformation with particular focus on Martech strategy and execution* Selected to the Global Leadership Team representing the 100 most impactful Lenovo Executives globally