Quinny Li Email & Phone Number

Kowloon, Hong Kong

Kowloon, Hong Kong

Hong Kong Sar

- Keep a watching brief on current affairs, including socio-economic and political issues in Hong Kong that may have impact on the Swire Group- Support the development of corporate messaging in response to the development of issues to mitigate negative impact- Devise plans to cultivate strategic relationships with the media, opinion leaders, government officials and other key stakeholders, and support the execution of such plans- Develop stories and manage their release to Hong Kong and international media in order to enhance the profile of Swire- Assist in the coordination of media relations, including preparing press releases, handling press enquiries, coordinating press conferences and media interviews- Support the Group Public Affairs team to execute PR strategies for new business developments of Group companies- Provide ad hoc assistance to Group companies on public affairs and communications initiatives

Hong Kong Sar

- Assisted to develop and execute communication plan on public affairs and brand building;- Managed daily risk assessment, external inquiries as well as incident management;- Prepared press materials such as PRESS announcement, line-to-takes, coordinate media pitching and interview arrangements, and dispatch corporate messages on internal and external social media platforms;- Organized CSR and go-green projects to enhance positive impact in the community;-Developed and maintained strong relationship with external stakeholders including business partners, NGO partners, government department and pressure groups to enhance positive exposure;- Prepared PPT presentation materials for management on regular basis for project updates and provided support for briefings to related parties

Hong Kong

- Drove and carried out integrated PR and corporate communications strategy - Cultivated media/KOL relations and responsible for media/corporate events - Led integrated PR initiatives to support marketing strategy - focus on travel-related promotion- Drove and executed CSR strategy and initiatives so as to enhance company image - Managed charity partners/NGOs including events sponsorship and miles donation programme- Managed outport PR initiatives, local budget and provided guidance to local teams especially Taiwan- Supported senior management on their internal and external speaking engagements- Handled local and overseas media enquiries/interviews/complaints- Assisted in message development, media handling, internal and external stakeholders liaison in event of crisis/major issues- Supported on crisis communications workflow review

Europe, Canada And Us

– Managed regional-and-local client relationships– Supported clients to integrate communications activities into project plans– Developed actionable and targeted communications plans to support communications objectives– Designed and implemented projects in areas of CSR, media and consumer relations– Negotiated and co-ordinated with suppliers on event executions– Created news angles and key messages – Developed press releases, speeches, editorials and articles for the communications literature– Handled media relations via regional and local media– Arranged media interview for clients and prepare briefing documents for senior executives– Executed crisis management plan and provide media training support– Prepared post-event reports reviewing performance and effectiveness of the programs– Supported the development of new business proposals, including research, auditing and client pitchingMajor project experiences:K11 Art Mall, Guggenheim Museum, Alliance française de Hong Kong, Asia Society Hong Kong Center, Hong Kong Design Center, Mead Johnson Nutrition, Grant Thornton, etc.

– Developed, organized and executed marketing programs, including public relations and events– Reviewed the performance and effectiveness of the promotional and advertising activities– Negotiated and co-ordinated with suppliers– Took care of media relations, including expanding key media contacts– Prepared press materials, related collateral materials – Coordinated with in-house designers and technicians for the arrangements of the events– Managed the printing process and ensured the product quality– Managed business accounts and served customers independentlyMajor project experiences: Campbell Soup, Carlsberg, Coca Cola, The Spaghetti House, Sennheiser, Canon, etc

Hong Kong Sar

– Provided support on building up the administration system within the new division of company– Followed up and provided services to clients from initial briefing stage to delivery of final materials– Coordinated with local artists and photographers for publishing projects– Worked in cooperation with designers for publishing projects– Managed the printing process and ensured the product quality– Expended distribution networks in Hong Kong and overseas – Established collaborations with the galleries and book stores– Prepared and organized marketing activities (i.e. exhibitions, and book launch, etc.)– Maintained close relationships with mediaMajor project experiences: Oasis - Artists' Studios in Hong Kong (Book I and II), European Soliloquy - A Memory in Glass, Flashes from the Past, Hong Kong/China Photographers One - So Hing-keung by Oscar Ho, Hong Kong/China Photographers Two - Anothermountainman by John Batten, JC Awakening, Lady Luminance, etc

Bachelor Of Social Sciences, Contemporary Social Issues And Policy

Activities and Societies: Financial Secretary of Social Sciences Society

Education record