Digital Strategy Development: Craft comprehensive digital marketing strategies that align with our client's objectives. This involves analyzing market trends, understanding the business model of the client, and weaving a tailored strategy that harmonizes their brand ethos with the desired business outcomes.Platform Design and Development: Develop and control the overall structure and layout of our client's digital interfaces. This applies to websites, online services, and any digital platform that the client requires. Ensure that the platform's design and features cater to the needs of the targeted customers and that it aligns with the client's brand image.Evaluation of UI/UX Components: Asses the usability, functionality, and accessibility of the digital platforms. Your evaluation will guide iterative design changes and development enhancements to improve user engagement, customer satisfaction, and overall user experience of the platform.Collaboration and Teamwork: Collaborate effectively with cross-functional teams. Work in tandem with other digital strategists, designers, and developers, marketing teams, and client stakeholders throughout the project.Performance Monitoring and Optimization: Use analytics to monitor and assess the performance of the digital platforms. Identify problem areas and opportunities for improvement and optimize the platforms for better engagement, higher conversions, and improved user experience.

Platform Design and Development: As the architect of our digital presence, your primary focus centers on designing and building our online platform. This involves understanding our business requirements, using design principles to map user journeys, and developing features that enhance user experience and engagement.Strategic Planning and Roadmapping: Guide our platform's growth trajectory by planning and executing strategic initiatives. This includes forecasting industry trends, understanding user behavior, charting out a developmental roadmap, and crafting methods to adapt and evolve our platform to ensure its continuous relevance and efficiency.Content Creation and Design: Beyond the structural design of the platform, you are also tasked with creating and curating engaging content for our online audiences. This ranges from visual graphics and blog posts to multimedia content that resonates with our user base and is in line with our brand identity.Collaboration and Teamwork: Work collaboratively with cross-functional teams. This role requires aligning platform development goals with content teams, marketing teams, and other stakeholders to deliver a cohesive and comprehensive user experience.Performance Monitoring and Optimization: Keep an eye on analytics to monitor the performance of the digital platforms and content published. Identify areas of improvement, devise strategies to enhance engagement, increase conversions, and improve overall user experience.

The digital strategist leads the client's digital marketing strategy and execution. This includes research, strategy, brand positioning, content marketing strategy, social media strategy, website design and development, email marketing strategy and campaign development, PPC strategy and campaign management.Responsibilities:-Develop a robust digital marketing plan that aligns with the client's business objectives-Work closely with the team to conceptualize and create new digital marketing campaigns-Develop content for all digital channels (website, social media)-Manage all PPC campaigns-Conduct competitive analysis to identify best practices in the industry-Partner with design team to create beautiful user experiences for all channels-Partner with sales team to track ROI of digital campaigns

Digital Strategy Consulting: Collaborate with businesses to comprehend their digital objectives. Leverage your expertise in digital strategy to propose comprehensive, tailored approaches that drive online visibility, engagement, and business growth.Process Optimization and Automation: Identify, analyze and transform business processes to enhance operational efficiency. Implement automation solutions wherever possible to optimise resources, reduce manual effort, and streamline operations.Client Engagement: Ensure truly impactful client relationships. Understand each business' unique needs and build strategy recommendations accordingly. Regularly communicate progress, insights, and suggestions to help businesses move closer to their goals.Overall Management: Oversee the company operations, business development, and team management. As the leader of CURONOMY, steer strategic direction, create a nurturing environment for your team and ensure exceptional service delivery to all clients.

As a Program Consultant for the Faculty of Social Sciences and Economics (FdSEW) at the University of Curaçao (UNA), I leveraged my expertise in business and digital strategy to provide targeted support during the accreditation process for the Business Management Studies (BMS) program. My role encompassed: Curriculum Alignment: Collaborated closely with faculty to ensure that the BMS curriculum was aligned with current industry practices, making recommendations for adjustments and enhancements to better prepare students for the real-world business environment. Accreditation Support: Played a key role in reviewing documentation and preparing reports to meet accreditation requirements, ensuring all materials were accurate and reflective of the program's goals. Strategic Consulting: Provided insights and strategic advice to bridge the gap between academic theory and practical business skills, contributing to the overall improvement of course offerings. Stakeholder Coordination: Engaged with internal and external stakeholders to gather feedback and insights, helping to streamline processes and improve outcomes for the accreditation process. Program Development: Assisted in the development and implementation of strategies aimed at enhancing the BMS program's relevance and impact within the industry.

Provided data-driven financial analysis and consultation management for a healthcare store focused on wheelchair sales. Assessed the company’s goals and developed a winning business strategy to endure the COVID-19 pandemic. • Implemented a complete business strategy development process consisting of identification, evaluation, realization, and optimization to capitalize upon business opportunities. • Conducted competitive analysis through research and data analysis within various competing industries and provided recommendations for growth opportunities in prime markets to senior leadership. • Drove daily activities and forwarded notes from calls/meetings to direct the team in capitalizing upon opportunities and accounts. •Cross-collaborated with quality analysts, sellers, leadership, business advisors, and teams, including client-facing teams, delivery, and support to improve outcomes and return values.

Conducted research on behalf of Solar Miles as part of a bachelor thesis project. Generated a roadmap for rural energy cooperative to enhance its value creation model by introducing a shared electric vehicle program. • Worked directly with the board of cooperatives in making informed business decisions by presenting cutting-edge business intelligence reports, forecasting sales scenarios, and putting forth actionable strategies. • Fostered positive stakeholder relations through data analysis/visualization and presentations detailing findings.