Social Media Strategist
Social networking is the number one activity on the web, with over half of the US and UK population on one platform or another.Being present is only half the battle – being active and engaging is how social media wins you business. I am here to help with that.Designs, executes, optimizes and measures social media and interactive content programs (organic and paid) for multiple clients in order to support brand awareness and revenue growth targets. Craft engaging content and manages multi-channel communications on Twitter, LinkedIn, YouTube, Facebook and numerous other media and community websites. Engages in conversations in forums and community websites to answer user questions and drive conversions to nurture sales pipeline Monitors social media platforms, news/web outlets, discussion forums to engage in conversation, repost and/or drive new content topics. Uses web marketing techniques, SEO optimization and a secret sauce to increase visibility, membership, loyalty and traffic across web and social channels. Seeks out and recognize posts and content that has strong value from a variety of sources, especially content and posts with potential to capture the attention of our audience. Continually tests posting and content strategy to determine the optimal approach to reaching and engaging various segments of our target audiences. Monitors and report on ROI metrics showing impact and alignment with overall marketing, sales and business objectives.