Managing a diverse portfolio of over 20 law clients, overseeing their lead generation campaigns and effectively allocating a monthly ad spend exceeding $200k.Creating and updating existing SOP while staying up to date to best practices.Increasing client retention by implementing a comprehensive reporting system and transparent communication.Took charge of onboarding new clients, taking them through a seamless transition into our services.

Managing a total of $500K ad spend per month.Completed a full Performance Max Transition for a $300k/month client using best practices.Scaled e-commerce brands budgets by 200% while retaining a 2.3 ROAS.Managing monthly sale promotions through Google Ads, Merchant Center and 3rd party feed providers.Comfortable with leading any size project within a team or single handedly.

Managing 50k In Ad Spend Monthly in 10+ industries. Since managing; all total accounts show the following positive results QoQ:CPC has decreased 37%Conversions has increased 30%and Cost Per Conversions has decreased 21%Strategy planning and implementation Google Ads campaigns using proper account structure.Facebook Ads Campaign ManagementSEM Account Optimizations - Keyword and Search Term Scrub, KPI Review, Budget Pacing, Ad Extension, Landing Page Optimization.Analyzing keyword, device, time of day data to better optimize accounts.Reporting on monthly KPIs to clients.A/B Testing of Ad Copies, Campaign Structure, Bidding Strategy, and Landing Pages using Google Experiments.Creating Landing pages using WordPress and Unbounce has led to a noticeable increase in CVR.Implementing and Troubleshooting Conversion Actions in GTM

Managed and optimized Google Ads account using best PPC practices.A/B split test of Ad copy, and landing page elements.Monitor and optimized PPC campaigns. Increased CTR by 25% and reduced CPC by 50%.Creating Custom Google Analytics reports to analyze PPC performance and identify trouble areas within acquisition funnel.Monitoring of budget to ensure budget is paced as close to the calendar month.Monthly forecast to ensure campaign is optimized for changing market conditions.

Create and manage multiple eCommerce websites.Optimized websites for conversion using best UX and UI practices.Connected with an overseas supplier to manufacture products.Created and optimized FB Ads using Pixels.