Marketing, Content and PR Professional with a wealth of experience in demand generation campaigns, strategic marketing, media planning, vertical marketing, public relations, field marketing and event management. Diligent, client-focused and creative, I am recognized for my ability to handle, plan and implement fresh solutions for B2B clients in various industries. I love to question the norm and think outside the box. Past clients include e-commerce, global payments technology, IoT, sales order automation and finance companies. During the course of my career, I’ve gained extensive experience in field marketing, client management, public relations, and content marketing. I have demonstrated strategic acumen to provide short and long-term marketing and creative guidance to clients resulting in increased revenue for the agency and attainment of business objectives. I developed and implemented multi-channel and multiple vertical lead generation programs that resulted in a dramatic increase of highly qualified leads in the sales pipeline. I mapped customer content journeys based on persona to increase engagement and to ultimately convert leads to opportunities.As a Public Relations and Content professional, I developed strong relationships with media and increased the profile of my clients in their industry. I've provided clients media coverage in international and top tier outlets including a cover story in a leading industry outlet. Writing and proof-reading experience include press releases, content/article contributions, media advisories, speaker abstracts, blog posts, awards applications among others.As an Event Manager and Field Marketer, I planned and managed multiple trade shows and events in both the technology and retail industry targeting B2B markets. My event management experience also covers product launches and field marketing events in New York and London. I work collaboratively with different personalities and with a team in finding solutions to business/marketing challenges and ensure client expectations are met and exceeded. When I managed an account team, I developed and mentored junior staff, fostered knowledge sharing and directed them in finding creative solutions with internal and client challenges. I am a great proponent of organic business growth and believe that providing strategic client counsel and support ultimately means continued success for both client and the marketing team.
Listed skills include Marketing Communications, Lead Generation, Advertising, Marketing Strategy, and 33 others.
