In my role as the Social Media Marketing Manager at Social Spark, I drive our mission via social platforms to facilitate genuine, in-person connections for recent college graduates and young professionals in their 20s. In a digital world, our work recenters the importance of genuine, in-person connections over virtual interactions, aiming to combat the loneliness epidemic and foster a sense of community among its members.My primary role involves strategizing, creating, and executing social media campaigns to promote our brand and services. I develop engaging, visually appealing content tailored for each platform and curate relevant industry news, and user-generated content through an approach that both centers and promotes our core values of authenticity, humility, fun, and people-centered. My efforts are crucial in promoting our membership program, where individuals are matched into small groups for curated social events and activities, nurturing organic friendships. Acting as the public-facing voice, I engage with the community, drive awareness, and support our marketing objectives to serve those seeking real genuine connection.

Having always had a knack of creativity and a passion for knitting, I began making and selling hand-knit bags during my senior year of high school (2020) and have since blossomed into a full clothing brand. Throughout this journey, I have grown immensely and continue to learn what it takes to run a business. I have developed numerous skills related to developing, producing, and marketing products, and maintaining valuable relationships with customers, all while staying true to my commitment to emphasize sustainable, authentic, slow, fashion. The name Ugly Bird Knitwear emphasizes items that are not like the cookie-cutter, mass-produced items one might find elsewhere, with a perfectly fitting aesthetic. Instead, it encourages and celebrates pieces that add color, spunk, and creativity to your life through ever-evolving styles and designs, embracing unconventional pieces that are one-of-a-kind and hand-knit using yarn and materials up-cycled from second-hand stores.

The Institute is a nonprofit organization dedicated to understanding and addressing questions regarding media’s impact on child development through interdisciplinary dialogue, public information, and objective research bridging the medical, neuroscientific, social science, public health, educational, and academic communities. Through rigorous research, public education, and advocacy, it aims to inform policy and support families in navigating the challenges of raising children in the digital age. In my role as an intern I:- Identify articles to highlight relevant recent research for various institute projects, including social media content, webinars, and information for parenting tip sheets.- Support the Institute’s goal to increase children's digital health and media literacy by providing easily understandable research-based guidance for parents.- Collaborate within a small team, assume diverse roles, and promptly address internal communication and tasks to consistently meet deadlines.- Attend weekly meetings to provide project updates and progress reports.- Promote webinars with expert panelists and extract key information to present to the public to advance scientific research- Demonstrate creativity to develop engaging and informative content tailored to resonate with target audiences.- Present monthly platform analytics and craft strategic marketing plans to achieve goals.

As an intern, I assisted the Marketing and Communications Coordinator at Downtown SLO to assist with digital and physical marketing efforts surrounding the weekly Thursday Night Farmers’ Market, annual summer Concerts in the Plaza music series, the annual Sip ‘n’Saunter event, and overall downtown experience. I received valuable work experience in social media marketing; stakeholder communications; destination marketing; media partnerships. - Create engaging content for and regulate three Instagram and Facebook channels: @DowntownSLO, @DowntownSLOFarmersMarket, and @ConcertsinthePlaza - Assist digital promotions for Downtown SLO, Farmers’ Markets, and Concerts in the Plaza - Help develop marketing strategies and plan for Downtown SLO events and special activations at weekly Farmers’ Markets - Develop a digital marketing campaign for Downtown SLO’s annual Sip ‘n’ Saunter fundraising event- Attend and prepare meetings with staff and sponsors to promote events and garner support for the association- Experience tracking social media analytics and website traffic - Assist with promotions and organizing media for Downtown SLO’s annual summer music series: Concerts in the Plaza - Organize and catalog photos, videos, and other content in shared Google Applications, Airtable, and Slack- Comfortable staying organized while working in a fast-paced environment and tending to numerous tasks- Optimize and curate a content schedule - Collect and list events on online community calendars

I am excited to be working with Daylyy, a new authentic social media platform, as a campus brand ambassador. Daylyy provides social media users with a real representation of life with no photo uploads, filters, or edits. It encourages and inspires users to share casual yet important parts of their day with others who also value the beauty in real life moments. As a campus ambassador I work with Daylyy to put on events to spread app connectivity, and interact and correspond with others through social media and conversation to promote the app.

Catered sandwiches to private events and music festivals.

Barista at The Nectary, a smoothie, juice, and health bar.