BetterConnects is a startup that is developing a community platform to help users build valuable lifelong relationships through personality compatibility.Strategizing social media and blog campaigns with CMO over a 4-month period to promote brand awareness and engagementActively engaging in weekly meetings with top-level executives and cross-functional teams to provide progress updates and address any issues that may impact the success of the project.Conducting market research and competitive analysis with the 4-person team to gain more insights about the customers, competitors, and the industry.

Developing a detailed business plan that includes specific goals, strategies, and tactics, and ensuring that the team is on track to meet those objectives.Utilizing consumer reference reports to create 5 product models, while also delivering on key functional requirements.Managing weekly meetings with CEO, CFO, and COO to provide progress updates on the company's performance Developing comprehensive long-term business strategies to increase market share and drive demand by using a sale forecast (Excel).

Collaborating with a team of 4 to conduct in-depth research and collect data that informs Public Relations regarding demographic information of clients, patrons, and staff. Conducting interviews with clients and staff to collect data on Good Karma Bikes's customer services and business management.

Coordinated weekly social events and annual gala events to support 40 members’ leadership.Promoted marketing awareness through 2 collaborative events per semester. Collaborated with the community relations director and fundraising director to develop partnerships and presence.

Managed social media planning within 6 months for the execution of marketing strategies that successfully increase 30% followersCreated Instagrams posts, stories, and videos that increased by 20% engagementSpearheaded campaigns on social media platforms including Facebook, Twitter, and Instagram

Facilitate international and talented university students to join camps in the United States for an internship for 6 weeks to make a volunteering work on a specific project.Communicated with 25+ camps weekly to promote AISEC IGV Program and build a partnership with them.

Award: 1st PlaceManaged weekly meetings for the 5-person team to ensure task completion within a 4-week projectConducted market research and interviews with Cisco to identify solutions to improve the working diverse cultureUtilized design thinking to create a development plan for a podcast channel that enhances Cisco’s diversity value

Initiated a 2-week fundraiser and planned logistics to support the company’s breast cancer awareness goal.Created 5 product launch strategies for a 4-month period using competitive analysis and market research.Reduced the company’s monthly photoshoot budget by $1200 by supervising prop and display maintenance.