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Thi Tran is a Data Analytics Lead. Colleagues describe them as "From my time managing Thi, I was highly impressed by her analytical approaches to hard problems, while always keeping the business objective in mind when delivering her recommendations to stakeholders. For example, she analyzed years of complex user data to recommend the break-even timeline of a user's cohort, and shared these insights in a clear & accessible manner so that the User Acquisition team could better optimize their campaigns when acquiring potential users. Furthermore, I also witnessed her grow into an empathetic yet emphatic leader that empowers her direct reports to produce the same high-standard work that she does. For example, she managed to lead the break-even timeline project above to many milestones later on (such as ads & subscription LTV prediction), while mentoring her members on how to best analyze the relevant data for each phase of the project. In short, I am very proud to see her thrive regardless of which position she finds herself in. Therefore, I have no doubt she will bring the same analytical mind, business focus, and passionate leadership to deliver real impact to whichever team she might be a part of in the future."
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Data Analytics LeadAmanotes Nov 2021 - Mar 2024Ho Chi Minh City, Vietnam- Derive executable plans for Data Analytics team according to business strategies quarterly and yearly; reinforce application of design thinking to ensure meeting business team’s needs, especially the steps to empathize with clients and prototype (build MVP)- Manage 2 analytics teams of 8 members (including expat) end-to-end: interview, onboard & train newcomers, mentor/coach, evaluate team members’ performance; facilitate team projects and milestones: team achieved OKR consistently- Build competency framework for data analysts across the company; follow up this framework with team members to facilitate their career progression- Propose company-wide Analytics Framework to standardize analytics quality, liaise with 6 Data Analysts to set framework for 2 analytics types, including Hypothesis (A/B) testing and User Segmentation- Design solutions and workflows for cross-functional projects focusing on ads-optimization: build systems for automatically suggesting targeted short-term ROAS that helps to achieve long-term business goals (long-term ROAS) -
Data Specialist (Analytics Engineer)Amanotes Apr 2019 - Nov 2021Vietnam- Performed correlation analyses between app events and subscription behaviors to figure out buying patterns of users using Jupyter Notebook - with interactive output in HTML5- Designed & analyzed hypothesis tests (A/B) using statistical methods (t-test, chi-squared test, regression…) for product experiments; carried out ad-hoc requests from business- Pitched & managed to persuade C-suite on a new data model for tracking revenue, helping business team assess performance with 30% higher accuracy- Represented Data team in special project in subscription – to improve company’s strategic revenue streams, in collaboration with Tech, Monetization and Product teams. Increased 20%-80% subscription data accuracy for 2 biggest apps- Integrated ETL data pipeline (including working with APIs, setting up streaming data pipeline,..) and ensured data integrity by implementing automated data tests- Led project Data Literacy: built data dictionary on BI tool; conducted trainings for Decentralized Data Analyst team- Languages & Tools used: Google Big Query SQL, Python, Airflow, DBT, Docker, Google Data Studio, Metabase, Atlansian products, Appsflyer -
Optimization Team LeadOnpoint E-Commerce Sep 2018 - Feb 2019Vietnam- Created a measurement plan, partnering with leadership to set targets and KPIs (revenue, CIR, #order,…). Optimized campaigns on Facebook, Google and Display channels, uplifting 3x-4x revenue during campaign days.- Established a team of 7 including expats. Conducted trainings from starter to professional level in ads setup, optimizing and building reports.- Tools used: Facebook Ads Manager, Google Ads Manager, Local Display Adnetwork; Shopee, Lazada Ads platform -
Optimization ExecutivePmax Vietnam Mar 2017 - Jul 2018Ho Chi Minh- Managed & optimized ads campaign on Facebook, Google and Ad-networks. Analyzed data to enhance optimization based on clients’ objectives: Branding, E-commerce, Lead gen…- Managed ~10 clients within 1,5 years from various backgrounds (e-commerce, jewelry, fashion, sports, traveling…), maintained good relationships through effective communication and consultation on further performance marketing strategies & tactics- Led solution team in application installation and developed best practices to apply across client portfolios- Tools used: Adjust, Facebook Ads Manager, Google Ads Manager, Local Display Ad-networks -
Customer Service & Product Development ExecutiveLcv Nov 2015 - Oct 2016Ho Chi Minh- Established & maintained communication with 150 customers from initial phase to after-sales service for EQ training courses within 8 months- Researched and consolidated training materials for 2 corporate trainings, mainly on EQ, team dysfunction and neuroscience
Thi Tran Skills
Thi Tran Education Details
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Foreign Trade University Hcmc3.23
Frequently Asked Questions about Thi Tran
What is Thi Tran's role at the current company?
Thi Tran's current role is Data Analytics Lead.
What is Thi Tran's email address?
Thi Tran's email address is th****@****tes.com
What schools did Thi Tran attend?
Thi Tran attended Foreign Trade University Hcmc.
What skills is Thi Tran known for?
Thi Tran has skills like Research, Teamwork, English, Microsoft Office, Customer Service, Social Media, Public Speaking, Leadership, Contract Negotiation, Time Management, Account Management, Strategic Planning.
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