Thi Tran Email & Phone Number

Vietnam

Ho Chi Minh City, Vietnam

- Derive executable plans for Data Analytics team according to business strategies quarterly and yearly; reinforce application of design thinking to ensure meeting business team’s needs, especially the steps to empathize with clients and prototype (build MVP)- Manage 2 analytics teams of 8 members (including expat) end-to-end: interview, onboard & train newcomers, mentor/coach, evaluate team members’ performance; facilitate team projects and milestones: team achieved OKR consistently- Build competency framework for data analysts across the company; follow up this framework with team members to facilitate their career progression- Propose company-wide Analytics Framework to standardize analytics quality, liaise with 6 Data Analysts to set framework for 2 analytics types, including Hypothesis (A/B) testing and User Segmentation- Design solutions and workflows for cross-functional projects focusing on ads-optimization: build systems for automatically suggesting targeted short-term ROAS that helps to achieve long-term business goals (long-term ROAS)

Vietnam

- Performed correlation analyses between app events and subscription behaviors to figure out buying patterns of users using Jupyter Notebook - with interactive output in HTML5- Designed & analyzed hypothesis tests (A/B) using statistical methods (t-test, chi-squared test, regression…) for product experiments; carried out ad-hoc requests from business- Pitched & managed to persuade C-suite on a new data model for tracking revenue, helping business team assess performance with 30% higher accuracy- Represented Data team in special project in subscription – to improve company’s strategic revenue streams, in collaboration with Tech, Monetization and Product teams. Increased 20%-80% subscription data accuracy for 2 biggest apps- Integrated ETL data pipeline (including working with APIs, setting up streaming data pipeline,..) and ensured data integrity by implementing automated data tests- Led project Data Literacy: built data dictionary on BI tool; conducted trainings for Decentralized Data Analyst team- Languages & Tools used: Google Big Query SQL, Python, Airflow, DBT, Docker, Google Data Studio, Metabase, Atlansian products, Appsflyer

Vietnam

- Created a measurement plan, partnering with leadership to set targets and KPIs (revenue, CIR, #order,…). Optimized campaigns on Facebook, Google and Display channels, uplifting 3x-4x revenue during campaign days.- Established a team of 7 including expats. Conducted trainings from starter to professional level in ads setup, optimizing and building reports.- Tools used: Facebook Ads Manager, Google Ads Manager, Local Display Adnetwork; Shopee, Lazada Ads platform

Ho Chi Minh

- Managed & optimized ads campaign on Facebook, Google and Ad-networks. Analyzed data to enhance optimization based on clients’ objectives: Branding, E-commerce, Lead gen…- Managed ~10 clients within 1,5 years from various backgrounds (e-commerce, jewelry, fashion, sports, traveling…), maintained good relationships through effective communication and consultation on further performance marketing strategies & tactics- Led solution team in application installation and developed best practices to apply across client portfolios- Tools used: Adjust, Facebook Ads Manager, Google Ads Manager, Local Display Ad-networks

Ho Chi Minh

- Established & maintained communication with 150 customers from initial phase to after-sales service for EQ training courses within 8 months- Researched and consolidated training materials for 2 corporate trainings, mainly on EQ, team dysfunction and neuroscience