Craig Michael Email & Phone Number

Brandon Township, Mi, Us

Ortonville, Michigan, United States

As the Founder and CEO of my Amazon private label business, I guide every aspect of operations, focusing on strategic vision and leadership.Strategic Planning and Vision Setting:I lead our strategic planning, including market analysis, SWOT assessments, and scenario planning to craft a clear, long-term strategy. Setting ambitious, achievable goals, I develop plans that incorporate market trends, competitive dynamics, and emerging opportunities. We adjust our strategy based on stakeholder feedback, competitive shifts, and consumer behavior.Product Development and Sourcing:I manage the product development lifecycle from concept to launch, conducting market research to identify unmet needs and innovation opportunities. Collaborating closely with our design and development teams, we create quality products that meet market demands. I also build relationships with suppliers to ensure favorable terms and consistent product quality.Brand Building and Management:As the custodian of our brand, I ensure all aspects align with our core values and proposition. I develop brand guidelines to maintain consistency across touchpoints and lead campaigns that build awareness and engagement, continuously refining our strategy based on brand sentiment and feedback.Sales Optimization and Performance Analysis:Using a data-driven approach, I optimize sales strategies to maximize revenue. Analyzing sales data and market trends, I identify growth opportunities, adjust pricing strategies, and implement sales tactics to increase market share. We use analytics tools to track performance and refine our marketing efforts.Team Leadership and Development:I foster a culture of excellence and innovation, providing mentorship and development opportunities, promoting open communication, and creating an inclusive environment where all team members can thrive.

Ortonville, Michigan, United States

As the Founder and CEO of my Amazon private label business, I guide every aspect of operations, focusing on strategic vision and leadership.Strategic Planning and Vision Setting:I lead our strategic planning, including market analysis, SWOT assessments, and scenario planning to craft a clear, long-term strategy. Setting ambitious, achievable goals, I develop plans that incorporate market trends, competitive dynamics, and emerging opportunities. We adjust our strategy based on stakeholder feedback, competitive shifts, and consumer behavior.Product Development and Sourcing:I manage the product development lifecycle from concept to launch, conducting market research to identify unmet needs and innovation opportunities. Collaborating closely with our design and development teams, we create quality products that meet market demands. I also build relationships with suppliers to ensure favorable terms and consistent product quality.Brand Building and Management:As the custodian of our brand, I ensure all aspects align with our core values and proposition. I develop brand guidelines to maintain consistency across touchpoints and lead campaigns that build awareness and engagement, continuously refining our strategy based on brand sentiment and feedback.Sales Optimization and Performance Analysis:Using a data-driven approach, I optimize sales strategies to maximize revenue. Analyzing sales data and market trends, I identify growth opportunities, adjust pricing strategies, and implement sales tactics to increase market share. We use analytics tools to track performance and refine our marketing efforts.Team Leadership and Development:I foster a culture of excellence and innovation, providing mentorship and development opportunities, promoting open communication, and creating an inclusive environment where all team members can thrive.

Ortonville, Michigan, United States

As the Founder and CEO of my Amazon private label business, I guide every aspect of operations, focusing on strategic vision and leadership.Strategic Planning and Vision Setting:I lead our strategic planning, including market analysis, SWOT assessments, and scenario planning to craft a clear, long-term strategy. Setting ambitious, achievable goals, I develop plans that incorporate market trends, competitive dynamics, and emerging opportunities. We adjust our strategy based on stakeholder feedback, competitive shifts, and consumer behavior.Product Development and Sourcing:I manage the product development lifecycle from concept to launch, conducting market research to identify unmet needs and innovation opportunities. Collaborating closely with our design and development teams, we create quality products that meet market demands. I also build relationships with suppliers to ensure favorable terms and consistent product quality.Brand Building and Management:As the custodian of our brand, I ensure all aspects align with our core values and proposition. I develop brand guidelines to maintain consistency across touchpoints and lead campaigns that build awareness and engagement, continuously refining our strategy based on brand sentiment and feedback.Sales Optimization and Performance Analysis:Using a data-driven approach, I optimize sales strategies to maximize revenue. Analyzing sales data and market trends, I identify growth opportunities, adjust pricing strategies, and implement sales tactics to increase market share. We use analytics tools to track performance and refine our marketing efforts.Team Leadership and Development:I foster a culture of excellence and innovation, providing mentorship and development opportunities, promoting open communication, and creating an inclusive environment where all team members can thrive.

Ortonville, Michigan, United States

Project Manager/Owner leading the planning, budgeting, project design, scheduling, maintenance, and repair of all photo booth operations. Job functions include overall project management and initial customer specifications translated into detailed implementation plans. Manages milestone planning, scheduling, and directing the work of Associates and outside contracting services during project execution.Develops operating budget and executes project management techniques and principles to maintain customer requirements for cost and schedule. Assigns and delegate all project management tasks to ensure performance of project in accordance with customer needs and expectations.Assigns job responsibilities, maintain discipline, and orients/trains employees.Develops, set-up, and maintains company computer network including software installation for sales forecasting, accounts receivable, payroll, inventory, and balance accounting.

As a Data Integration Specialist I perform daily duties making Army materiel maintenance management level of maintenance and repair decisions through the transition of data from 4 Level Maintenance to 2 Level Maintenance.Responsible for investigating and detecting data discrepancies between, MAC, RPSTL, FED LOG, and PMR and making appropriate changes to ensure logistics support data and files are correct.Verify tasks in Maintenance Allocation Chart, MAC, contains the same Maintenance Functions listed in the correct level Technical Manual, TM.Works closely with TACOM integrated Logistics Support Equipment management Specialist, SME to confirm task accuracy within TM and MAC. Develop processes to efficiently manage evaluate Bill of Materiel and document breakdown of data discrepancies. Determines task frequencies supporting Provisioning Master Record , PMR, MARC Update of Fielded TACOM LCMC Equipment using Average Monthly Demand extrapolated from OSMIS, ILAP, and AMSAA.Breakdown of a spare/functional group coded item to the level of its least component identified as maintenance significant for the level of source, maintenance and recovery under consideration.Responsible for determining the proper maintenance function, “Repair” or “Adjust,” to insert into the MAC based on the original task in the TM.Develop MAC to include all Maintenance Work Times to identify a realistic maintenance standard Work Time to the Maintainer. Data Entry in compliance with MIL-STD-40051 Change 3.Document Preventitive Maintenance Checks and Services, PMCS, time intervals at End Item Level to develop a More Fact-Based PMCS Work Time in the MAC.Sequence All MACs and RPSTLs IAW the OEM’s Top-Down Generation Breakdown.Determine proper SMR code changes IAC with MIL-STD-40051 Change 3.

Works closely with Program Management staff on the design, development, test, System Engineering, integration and modernization of commercial and military systems.Participates in the planning, executing and tracking of development of Ground Systems Division programs and milestones and tracks earned value performance metrics against Work directives. Works closely with Executive Program Management Staff and Michigan Director of Operations on new business development, planning and execution. Coordinates with Engineering, Support and admin staff developing Life Cycle Management data for tracking program and contract milestone metrics

Project Manager/owning partner leading the planning, budgeting, project design, installation, maintenance, and repair of residential and commercial accounts. Job functions include overall project management and initial customer specifications translated into detailed implementation plans. Manages milestone planning, scheduling, and directing the work of Associates and outside contracting services during project execution.Develops operating budget and executes project management techniques and principles to maintain customer requirements for cost and schedule. Assigns and delegate all project management tasks to ensure performance of project in accordance with customer needs and expectations.Develops, set-up, and maintains company computer network including software installation for sales forecasting, accounts receivable, payroll, inventory, and balance accounting.

As owner of a construction company I was responsible for the marketing, sales, design, contracting, construction, and warranty of multiple single family homes.I managed all Project Management details and functions by managing within a production master schedule. I was ultimately responsible for the scheduling and contracting for all work trade sub- contracting efforts ensuring all sub-contractors met all building code, and design performance specifications within targeted time and cost parameters. Ensured all work was performed in accordance with applicably national, state, and local regulations and building ordnanances.Assigns job responsibilities, maintain discipline, and orients/trains employees in industry standard practices in concert will all local building codes and regulations.

Mba, Business Management

Expected Graduation: 2011

Bachelor Of Business Administration - Bba, Business, Management, Marketing, And Related Support Services

Bachelor Of Business Administration - Bba, Business, Management, Marketing, And Related Support Services

Bba, Business Management

Associates, Information Technology

Engineering