Cassie Yang

Cassie Yang Email and Phone Number

海外销售经理 @ OrionStar Robotics
Beijing, China
Cassie Yang's Location
Beijing, China, China
About Cassie Yang

I am Cassie, the Global Business Growth Manager at OrionStar Robotics, a global leader in AI service robot solutions. With a Master's degree in Digital Marketing from SKEMA Business School, I have extensive experience in business development, marketing, and project management. Fluent in English and French, and proficient in Spanish, I excel in fostering global relationships and driving strategic growth. My passion lies in aligning innovative AI technology with market needs to revolutionize the robotics industry.

Cassie Yang's Current Company Details
OrionStar Robotics

Orionstar Robotics

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海外销售经理
Beijing, China
Website:
en.orionstar.com
Employees:
165
Cassie Yang Work Experience Details
  • Orionstar Robotics
    海外销售经理
    Orionstar Robotics
    Beijing, China
  • Orionstar Robotics
    Global Business Growth Manager
    Orionstar Robotics Jun 2024 - Present
    Beijing, China
    OrionStar Robotics is a global leader in AI service robot solutions, with over 60,000 robots deployed in more than 60 countries. With significant investment in R&D, we are committed to delivering cutting-edge technology and unparalleled quality.- Develop and execute global business growth strategies to expand market presence and increase revenue, especially in the European and North America region. - Conduct comprehensive market research to identify new business opportunities and… Show more OrionStar Robotics is a global leader in AI service robot solutions, with over 60,000 robots deployed in more than 60 countries. With significant investment in R&D, we are committed to delivering cutting-edge technology and unparalleled quality.- Develop and execute global business growth strategies to expand market presence and increase revenue, especially in the European and North America region. - Conduct comprehensive market research to identify new business opportunities and emerging trends in the robotics industry.- Establish and nurture relationships with key stakeholders, partners, and distributors to drive business growth.- Engage with potential and existing customers to understand their needs, provide tailored solutions, and ensure high customer satisfaction.- Work closely with R&D, product development, and operations teams to ensure alignment with business growth objectives.- Ensure all business activities comply with legal regulations and manage potential risks effectively. Show less
  • Glodon Company Limited
    Product Marketing Manager
    Glodon Company Limited Feb 2023 - Jul 2024
    Beijing, China
    Company Profile: The first and only publicly listed company in China's digital construction industry. With over 80 subsidiaries in 100+ countries, it has served 360,000+ construction companies worldwide. - Led the Go-to-Market plan for new products, identifying target markets, core competitive advantages, and marketing strategies to ensure successful product launches and achieve business objectives.- Managed comprehensive marketing promotion, including value proposition refinement… Show more Company Profile: The first and only publicly listed company in China's digital construction industry. With over 80 subsidiaries in 100+ countries, it has served 360,000+ construction companies worldwide. - Led the Go-to-Market plan for new products, identifying target markets, core competitive advantages, and marketing strategies to ensure successful product launches and achieve business objectives.- Managed comprehensive marketing promotion, including value proposition refinement, copywriting, material development, communication planning, and advertising placement, taking end-to-end responsibility for marketing effectiveness.- Planned, organized, and executed trade show launch events, covering process arrangements, booth design and setup, and production of promotional materials. Generated 60 high-value sales leads at a major international trade show in May.- Deeply understood the business scenarios, needs, and pain points of target customers, refining product positioning, packaging value propositions, designing communication scripts for different customer segments, and establishing a database for value communication.- Collaborated closely with the product development team, providing timely market feedback to drive product improvements, and creating marketing materials and internal training materials for the latest iteration features.- Supported the sales team with more than 30 marketing collaterals and conducted bi-monthly training sessions on product features and competitive advantages to improve sales efficiency. Show less
  • Glodon Company Limited
    Product Operation Manager
    Glodon Company Limited Apr 2021 - Feb 2023
    Beijing, China
    - Independently formulated and executed marketing strategies covering social media, advertising, public relations, email marketing, as well as offline exhibitions and industry conferences. Through various communication initiatives, successfully acquired over 2000 sales leads, including over 500 high-quality opportunities.- Created 50+ high-quality product marketing materials, including value proposition PPTs, case studies, brochures, sales copies, marketing videos, and demo videos. -… Show more - Independently formulated and executed marketing strategies covering social media, advertising, public relations, email marketing, as well as offline exhibitions and industry conferences. Through various communication initiatives, successfully acquired over 2000 sales leads, including over 500 high-quality opportunities.- Created 50+ high-quality product marketing materials, including value proposition PPTs, case studies, brochures, sales copies, marketing videos, and demo videos. - Built and managed social media accounts (LinkedIn, Facebook, YouTube, etc.). Created and published high-quality content regularly to nurture potential customers, driving conversions and achieving a peak monthly fan growth rate of 200%.- Tracked and analyzed customer usage data, generating 30 data analysis reports to evaluate product performance. Provided product optimization recommendations based on the analysis and client interviews. - Generated 34 product demands through competitor analysis, user research, and interviews with external consultants. Assisted in drafting the Product Requirements Document (PRD) to clarify product functionality. - Authored 12 reports on market insights and competitive analysis in the European market, with analysis conclusions influencing sales strategies and product optimization.- Conducted market feedback testing using marketing methods prior to product development, resulting in millions of RMB in cost savings. Collaborated with BD team to develop and implement business development strategies. Achieved 30% product annual revenue growth in international markets through expanding into new markets and forming partnerships. Show less
  • Pkfare
    Overseas Sales Manager
    Pkfare Sep 2019 - Apr 2021
    Beijing, China
    Company Profile: A leading B2B distributor in the travel products industry, specializing in air tickets and hospitality products.- Expanded purchasing client groups in Europe and North America. Established long-term cooperative relationships with 6 large customers and 55 small and medium-sized customers through independent negotiations, accounting for > 45% of the total overseas purchase volume.- Coordinated internal team resources to ensure smooth technical connections between… Show more Company Profile: A leading B2B distributor in the travel products industry, specializing in air tickets and hospitality products.- Expanded purchasing client groups in Europe and North America. Established long-term cooperative relationships with 6 large customers and 55 small and medium-sized customers through independent negotiations, accounting for > 45% of the total overseas purchase volume.- Coordinated internal team resources to ensure smooth technical connections between systems, delivering timely high-quality services.- Conducted market research, analyzed competitors and potential customers, formulated business development strategies, and adjusted them based on market dynamics and feedback to achieve new performance goals.- Maintained top customers, implementing price adjustment strategies and sales plans, organizing regular meetings to understand customer feedback and needs, resulting in annual sales growth of over 30%.- Utilized Tableau to regularly monitor and analyze sales data, collaborating with the internal revenue department to adjust pricing and sales strategies for steady growth.- Employed Kibana to monitor API quality, identifying data quality issues promptly and coordinating with product and R&D teams for resolution to ensure stable data transmission.- Collected and classified customer pain points and difficulties using the platform, submitted product requirements, and collaborated on priority analysis to achieve platform function upgrades. Show less
  • Workit Software
    Intern Sales Assistant
    Workit Software Apr 2018 - Oct 2018
    Paris, France
    Company Profile: It is one of the European leaders in smart data for e-commerce, providing real-time pricing services to major accounts such as HP, Carrefour, Samsung, Chanel, and many others.- Assisted the sales team in formulating sales plans and strategies, participated in planning and executing multiple marketing activities to expand the customer base, and created files in Salesforce while continuously updating them.- Actively participated in customer development and… Show more Company Profile: It is one of the European leaders in smart data for e-commerce, providing real-time pricing services to major accounts such as HP, Carrefour, Samsung, Chanel, and many others.- Assisted the sales team in formulating sales plans and strategies, participated in planning and executing multiple marketing activities to expand the customer base, and created files in Salesforce while continuously updating them.- Actively participated in customer development and maintenance, establishing close relationships, promptly responding to inquiries and needs.- Produced 12 sales analysis reports, analyzing sales data from multiple dimensions, and providing feasible suggestions for sales decisions.- Organized and hosted 6 new product promotion online sharing sessions, effectively increasing product exposure and awareness. Show less
  • Beijing Youjinsi Technology Development Co., Ltd.
    Translator, Marketing Assistant
    Beijing Youjinsi Technology Development Co., Ltd. May 2016 - May 2017
    Beijing
    Company Profile: It cooperates closely with Hutchinson, a subsidiary corporation of TOTAL, as its agent in the Chinese market for its main export products (vehicle puncture safety devices).- Assisted in exploring the distribution channels. Accompanied leaders to conduct business negotiations with the Beijing Fire Department and Zhengzhou Yutong Bus Company.- Translated all the business emails and contracts (Chinese/English/French) between the two companies within 1 year. Interpreted… Show more Company Profile: It cooperates closely with Hutchinson, a subsidiary corporation of TOTAL, as its agent in the Chinese market for its main export products (vehicle puncture safety devices).- Assisted in exploring the distribution channels. Accompanied leaders to conduct business negotiations with the Beijing Fire Department and Zhengzhou Yutong Bus Company.- Translated all the business emails and contracts (Chinese/English/French) between the two companies within 1 year. Interpreted for Hutchinson's export manager and technical director during their visit to China. Show less

Cassie Yang Skills

Microsoft Office Mailchimp Wordpress Google Analytics Google Adwords Salesforce French International Marketing Digital Marketing English Adobe Photoshop Copywriting

Cassie Yang Education Details

Frequently Asked Questions about Cassie Yang

What company does Cassie Yang work for?

Cassie Yang works for Orionstar Robotics

What is Cassie Yang's role at the current company?

Cassie Yang's current role is 海外销售经理.

What schools did Cassie Yang attend?

Cassie Yang attended Skema Business School, Tianjin Foreign Studies University.

What skills is Cassie Yang known for?

Cassie Yang has skills like Microsoft Office, Mailchimp, Wordpress, Google Analytics, Google Adwords, Salesforce, French, International Marketing, Digital Marketing, English, Adobe Photoshop, Copywriting.

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