*Lead teams to achieve Annual Operating Plan (AOP) targets by strategizing, forecasting, and executing plans, while developing robust procedures and policies for business excellence and growth.*Foster effective communication and collaboration among internal and external stakeholders, including retailers, to align objectives with organizational goals.*Drive budget planning to ensure profitability for key accounts, focusing on maintaining positive outcomes and financial health.*Maximize branding and visibility through strategic promotions for new products, enhancing overall retail outlet success.*Oversee all aspects of store operations, including staff supervision, budget control, and stock management to optimize efficiency.

*Manage national key accounts across various channels, including offline and online, such as Reliance, Croma, and Vijay Sales, ensuring comprehensive coverage.*Achieve significant business growth, with a 20%+ increase in volume and a 35%+ increase in value year-on-year.*Improve counter share by 13% and enhance retail visibility share by 45% through strategic initiatives.*Implement structured plans and Joint Biz Planning (JBP) strategies to ensure consistent sell-in to sell-out performance and meet sales share targets monthly.

*Mentor and oversee a large team of 800+ promoters, including 9 Area Sales Managers (ASM), 12 Team Leaders (TL), and 1 Zonal Sales Executive (ZSE).*Drive market share growth through targeted strategies tailored to specific segments.*Develop and execute plans for sellout forecasting and inventory management to ensure optimal stock levels.*Lead people management efforts from sellout to capability development, focusing on sales strategy, customer relationship management, team management, sales reporting, store operations, compliance, and marketing.

*Managed sellout targets for General Trade (GT) and Modern Trade (MT) outlets, leveraging SECs, SSS, and APM strategies to meet set goals.*Enhanced productivity and performance of 1100+ SECs across 1050 outlets, focusing on SEC Outlets.*Gathered market intelligence to track competitors' activities, providing insights to refine sales and marketing strategies.*Oversaw 30 SSS and 3 APM, ensuring effective management of outlets/stores and optimization of sales efforts.

*Conduct regular market analysis to stay updated with industry trends and competitor activities.*Build and maintain strong relationships with key stakeholders, including customers, partners, and government agencies.*Coordinate with marketing teams to execute promotional campaigns and in-store activities.*Manage the performance of retail staff, including recruitment, training, and development.

*Develop and maintain strong relationships with key accounts to ensure customer satisfaction and loyalty.*Collaborate with the sales team to create tailored solutions for key accounts.*Conduct regular training and development sessions to enhance team capabilities and product knowledge.*Continuously evaluate and improve processes related to key accounts management and retention.