Sales Director
Kelowna, British Columbia, Canada
• Manage multiple agencies for outside sales with multiple channels for BC, Alberta and USA • Development of strategic marketing plan for all channels and territories• Coordination of all direct to consumer sales, including online, telephone and wine shop• Coordination of all marketing materials, including budgeting, creation, and distribution• Work with winemaker to set harvest targets based on sales projections for each year KEY ACHIEVEMENTS:• Delivered winery wide sales growth of 17% in 2016, 12% 2017, and 5% as of September 2018• Increase wine club membership by 150%, equivalent to an annual increase of $100,000• Increased online sales by 28% from 2015 on