After 6 years of helping customers build and run successful digital marketing efforts, we have started adding values beyond digital marketing. From supporting business operations, building cloud software to delivering technical content to engineering departments, MinoriLabs is now on the path to help global businesses leverage a global talent pool to achieve tangible business outcomes.And, we want to do it by creating a World-class Experience for all our stakeholders. We want our customers to derive the best value, our teammates to enjoy the best work experience, our partners to benefit from our growth opportunities and our community to realize social and economic benefits, In short, we want to create a rewarding, enjoyable, and fruitful experience for all our stakeholders through our business.

MinoriLabs believes in delivering value to customers through the power of digital marketing, providing a fulfilling pursuit of career aspirations to employees, maximizing business outcomes for our investors and contributing to the well-being of the society in its own way.We help marketing leaders globally to harness the potential of international marketing talent and the latest in marketing technology stack. We do this by allowing top notch marketing talent to demonstrate professional excellence in a way in which it makes our customers enjoy business success.My role in this machinery is to facilitate the day-to-day success of our teammates, business strategy and customer satisfaction.

There is no task or initiative in marketing that is a one-skill task. From creating a compelling website to using automation platforms to deliver engaging content, it needs a set of skills to work together. But often, businesses need marketing tasks to be performed by a single individual. Successful marketing organizations harness industry knowledge, content development, graphics/ UI & UX, web technology, marketing automation and data reasearch & analytics to create novel and immersive content experiences for the audience about their business or products. The interest to buy is just a consequence of that. We help businesses achieve the latter through the former.Also, our fundamental tenet is that without exceptions, sales organizations across the world realize only a fraction of their potential. At MinoriLabs, we believe that when organizations are empowered to discover, deliver and delight their customers well, wealth creation becomes a happy side effect. We help customers "Sweat the Sales Dollars" and derive maximum returns on sales investments.By harnessing the power of digital media, rudimentary yet powerful sales enablement mechanisms and interest-to-cash engineering to realize the opportunity, we deliver success for our customers.

Pricol Technologies - a boutique engineering services firm focusing on providing engineering operational cost savings was trying to establish a repeatable sales success mechanism. I helped design, build and deploy a sales enablement framework powered by digital marketing. The key focus was to package delivery capabilities into saleable offerings, generate demand through the power of digital avenues and land opportunities through a globally dispersed sales & sales support organization.The role also provided the opportunity to pick up strategic initiatives around operational efficiency & profitability goals, convert organizational objectives to functional initiatives and track & report progress on those initiatives.Between the sales acceleration and business strategy responsibilities, I learnt the need for functional alignment to organizational goals to ensure a lock-step march towards success. It has sharpened my perspective on the inter-dependency between people, processes and systems to ensure that the stated and unstated (but desired objectives) of business leadership are met.

A sustainable business is one that is prudent on material consumption. With Rebar or reinforcement steel constituting 5 to 7 percentage of the total project cost, it has now become unpardonable to ignore the significance of the impact of scrap on profitability.RebarCAD helps you cut the flab in Rebar scrap, making the consumption of this material prudential and thereby contributing to a sustainable and growing construction Industry.If automatic Bar Bending Schedules, Reduced Scrap, Optimised Rebar Cut Suggestions, Reduced Steel Consumption, Frugal Steel Procurement are not reason enough then RebarCAD has more to offer through increased accuracy, more time between preparing quantities and actually placing the order for steel giving a lot of flexibility to the procurement, enabling a manged steel utilisation etc. and a myriad of other benefits.

Marketing Civil Structural solutions in IndiaMarketing Detailing services in the middle east

Marketing & Selling Engineering services and Software for Architecture, Engineering & Construction (AEC) industry could not have been a greater learning experience any time else.2006 to 2013 has been a very interesting period in the AEC & Construction industries. It is exactly in this period of time, that I have been involved in these domains. The first two years was when the Middle East Asia was at its peak and it was a challenge to meet all the requirements of the market by providing a mix of products and services. Then came the downturn. But through the downturn, emerged the tiger in the Indian construction industry. The industry in India began to realise the importance of organised Engineering Services and licensed Engineering Software Solutions.Having been a part of both these periods has given me a chance to plan for business dynamics and steer through opportunities and challenges.

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