The Foundry is a global developer of computer graphics, visual effects (VFX) and 3D design software for the design, visualization and entertainment industries. In the design world the tools enable the creation of anything from cars, shoes and toys to advertising materials and games assets. The entire portfolio is extensively used to create breathtaking visual effects sequences for films, television projects and commercials.

*Developed and executed the online advertising strategy and all media buys for our network of affiliate product owners, specializing in direct response campaigns running across a multitude of top native ad platforms. *Provided around the clock data analysis and real time campaign optimization to meet CPA and ROI goals. Specifically I identified and maintained optimal scale, bid levels and ad creative for the front end of our online sales funnels. This included split-testing ad imagery and headline copy, campaign structures (mobile, desktop, whitelist, retargeting, push, arbitrage) and geo-targets to uncover what best converts cold internet traffic to sales.*Primary point of contact with our ad networks. Worked directly with our network account reps to stay current on network changes, compliance, best practices for new features available to maximize our scale and ROI, as well as any other intelligence I could gather to provide a competitive advantage.*Used Thrive stat tracker as well as industry competitive intelligence tools such as Anstrex and Adbeat. *Project managed the ongoing development of our own proprietary tracking and evolving programmatic solution.*Specialized in mobile, desktop, and push traffic. / Native ad networks: Revcontent, Content.ad, MGID, Taboola, with some experience with PropellerAds, Rich Push, Google Display Network/ Affiliate Networks: Clickbank, Clickbooth, Mobooka

*Established strategic partnerships to 1) equip our company with integrated payment processing solutions and other technological efficiencies that made our service easier for our merchant partners and customers to use and also easier for our sales team to sell, and 2) provide alternative revenue streams through reseller agreements.*Partners included payment processing service providers such as Heartland Payment Systems, Mercury Payment Systems, NCR/Aloha and retailers such as Amazon and Sam’s Club.*Executed all contract negotiation and served as Project Manager on tech integrations. I was the liaison between all parties’ executives and developers, responsible for communicating high level executive needs to the developers and vice versa and making sure API integration projects were completed on time.*Simultaneously functioned in a direct sales capacity for new product launches, as well as provided support to both our sales team and customer service team. Support included closing sales, upselling, running email marketing campaigns, providing sales training, handling customer service issues, and I served as the webmaster for product installs (700+ sites)*Prior to my role in Business Development, I managed a four person sales team responsible for expanding our local merchant partnerships nationwide, and I also worked alongside my team doing direct sales.

*Direct sales for Austin-based media firm looking to grow their two recently acquired businesses, RCR Wireless News and www.TelecomCareers.net.*Developed custom tailored marketing solutions utilizing digital media and industry events for wireless industry clients - including our nation’s leading cellular carriers - looking to leverage RCR Wireless News as vehicle to generate leads, create brand awareness or to establish themselves as an industry thought leader.*Managed resume search and job post subscription sales, account management, billing and collections for our wireless industry job recruitment/job search arm, www.TelecomCareers.net.

*Direct Sales and Credit Analysis with Deal Brokerage and Indirect Business Channel Development as a secondary function.*Structured Capital and Operating Leases for clients ranging from mid-market companies to multi-billion dollar publicly traded organizations and municipal entities.*Analyzed financials (audited, reviewed and compiled), corporate and personal tax returns, FICO, Paydex, S&P and Moody’s bond ratings and other supporting information to assess credit worthiness and prepare transaction briefings used in securing credit approvals as well as in the subsequent sale of the deal’s payment stream to our network of funding syndicates.*Worked directly with clients’ C-level executives to negotiate long-term debt agreements, contract buyouts and renewals.*Consulted on balance sheet, cash flow and tax implications of available financing in order to structure lease arrangements best suited to each client’s specific needs.*Developed program for OneSource to serve as the private label finance arm of a national data solutions provider.

*NSLC immerses high school students in a college environment with a specific concentration on law, ethics and our legal system.*Oversaw the academic progress and safety of groups of 15-20 high school students assigned to my TA group each session*Conducted TA sessions to clarify concepts from daily lectures on trail advocacy procedure*Coordinated and presided over two opposing legal teams which compete in a mock-trial at the end of each session

*Coordinated and managed promotional events for KDGE and and Fox Sports radio.