Digital & Database Marketing Analysis, Financial Analysis & Presentations, New York City.Direct Marketing & Digital Media (InterCreative Media, Naturaliainc Direct): Develop models for 'most-likely buyers'​ for product lines.  Merge and de-duplicate prospects files; overlay third-party demographic attributes onto acquisition file.  Develop email marketing promotion lists and segment by product.  Perform segmentation for targeted promotional/marketing campaigns to enhance penetration and response rates.  Compile metrics, summarize finding for management. Universities & Non Profit (New York University, S.N.A.C.K.):• Performed data and file structure review for non-profit organization on in-house databases. • Proposed edits to record/field data structure to improve data mining and analysis efforts, affecting enhanced email marketing campaign performance and donor response. Merged & migrated data to/from in-house donor databases as necessary. • Reviewed and managed candidate application data (on relational databases) for university's multistage admissions process.Financial Services & Banking (Bear Stearns & Company, Saber Partners LLC, Ladenburg Thalman &Co.):• Created database and reporting system for investment bank division to facilitate management's access to existing "deal"​ information.  • Performed database coding to create an elemental "record"​ and "field"​ data structure given bankers'​ informational needs to identify  key "deal"​ characteristics. Custom reports generated reflecting "deal" information.• Reviewed client account & vendor databases for enhancements; summarized finding for management.

Graphic Design and Financial Presentations:•Slideshow design/creation for high-end financial presentations (i.e. marketing materials for IPOs, mergers, acquisitions etc.). *Created all logos and graphic design elements for document incorporation.Matrimonial Law Firm (several NYCity Metro):Performed various research and reporting functions for matrimonial law cases including discovery needs regarding financial reports, accounting & billing and correspondence. Extensive database capture of legal/court documents for filing and presentation.

Analyst/Manager, Marketing, Planning & Analysis–BMG Direct, SONY/Columbia House, New York.•Performed back-end, database marketing analysis for large direct marketing companies. Performed extensive data mining and analysis to identify consumer purchasing trends and behaviors.•Creation of analytical models to enhance marketing, planning & sales programs for direct/database marketing firm, increasing ROIs for both customer acquisition and retention strategies;•Development of statistical models to improve company’s A/R recovery efforts;•Analysis of customers’ purchasing data for segmentation modeling and ‘Best Customer’ identification. •SAS programming utilized as the primary tool to perform statistical research, analysis, data mining, segmentation, customer profiling and modeling tasks.•Enhanced computer models to track consumer purchasing and payment trends; reported findings to management.