Leading content design for a new internal brand agency. Sharing the story of TurboTax with our customers and internal partners. Driving strategies for our verbal identity across channels, ensuring cohesive messaging. Aligning with internal partners to deliver and refine brand content. Showing the value of content, and creating work that influences millions.As an LLM Prompt Designer for Intuit Assist, a GenAI experience, I co-created 8 prompts. They explain customers’ credit and federal tax outcomes with over 85% accuracy. These prompts were a first for Intuit and delivered over 20M GenAI explanations.

Managed a team of 16 content designers. Responsible for voice and tone guidelines, vision, strategy, and all content for TurboTax. Represented content at all end-to-end review meetings and co-lead design critique panels to help ensure the highest quality work is being produced. Supported team diversity, inspired individuals with outside-in thinking, improved craft through workshops, and elevated culture on both the content team and greater design team. Helped the team have customer-focused conversations that used Design for Delight methodology and was grounded in qualitative and quantitative research.

Worked remotely and onsite to create content and marketing strategies for Hewlett Packard (HP), Sony, Patio Enclosures and Wise Snacks. Writing responsibilities included SEO-rich content for websites, copy for print and online ads, social media campaigns, direct mail, brochures, videos, retail marketing, internal communications and third-party sales kits. Products covered included high-end HDTVs and home theater equipment, PCs, printers, digital photo printing solutions, digital cameras, calculators and patio enclosures.

Developed marketing concepts and wrote copy for e-commerce web site (hdsupply.com) and collateral projects targeting maintenance professionals. Worked on the company’s successful rebranding campaign (formerly Maintenance Warehouse). Managed and wrote copy for promotions, email campaigns, product catalog, print ads, direct mail, newsletters, public relations materials, company letters and promotional literature. Active role in establishing and maintaining the company voice through “value propositions.” Proposed and developed creative solutions to ensure production efficiency, accuracy, and consistency within a cost-effective format.

Responsible for concepts, copywriting and editing of direct mail, print ads and collateral pieces. Coordinated with major cable networks to receive programming information and promotional materials. Assisted in organizing a yearly marketing plan. Wrote and distributed press releases. Clients included HBO, Showtime, Cox Communications and TCI.

Daily jobs included writing and art direction of print advertisements and collateral pieces. Coordinated with publishers of trade magazines ensuring ad placement, specs, scheduling, and pricing. Scheduled ads, invoiced clients, and serviced all advertising accounts for Building Standards, an international building code magazine. Assisted in organizing and promoting national trade shows.