Ruth Kelleher Email & Phone Number

George Town, Cayman Islands

Cayman Islands

Cayman Islands

• As the Business Development Manager, my key responsibilities included:
• Overseeing business development responsibilities for a number of legal practice groups across the Americas region (Cayman, BVI and Bermuda) including Investment Funds, Regulatory, Insurance and FinTech as well as.
• Staying on top of market trends and developments and working with partners and lawyers to devise and execute successful business development strategies
• Management of several practice group business plans and budgets
• Effective leadership and management of the junior members of the business development team

Cayman Islands

• As the Postpaid Segment P&L Manager, my key responsibilities include:
• Product and proposition development and go-to-market for multiple products including mobile, Home Broadband, Roaming, My Digicel app, d’Music app and Play Go app
• Monitoring and delivering all Postpaid KPIs including revenue and base and creating a strategy to deliver budget
• Carrying out customer research and developing insights to feed into product development and marketing campaigns along with keeping on top of market and competitor activity
• Managing customer and product lifecycle and customer experience
• Channel management to ensure maximized results from our channel mix

Cayman Islands

• As the Head of Base Management, my key responsibilities included:
• Customer lifecycle management
• Delivery of churn management programmes and initiatives including the end to end creation and delivery of a customer loyalty programme to improve customer retention and increase customer spend
• Growth of base revenue including upsell and cross sell initiatives to existing customers
• Management of all outbound telesales campaigns to the base as well as all base comms
• Managing our NPS programmes to improve customer brand perception

Cayman Islands

• As Marketing Manager, my key responsibilities included:
• Creation and execution of all marketing campaigns including ATL, BTL and digital
• Management of a US$1M marketing budget
• Creation and implementation of the marketing strategy to deliver against the key commercial KPIs and budget
• Identifying key PR and sponsorship opportunities and executing them effectively
• Executing key events across the consumer and corporate landscape

Cayman Islands

• As the Interim Marketing Director my key responsibilities included:
• Devising a marketing strategy for the year that would support the commercial budget
• Creating a new brand strategy based on customer insights and commercial strategy
• Marketing budget allocation and planning
• Sourcing and on-boarding the right marketing agency to support some of our key campaigns

Dublin

• As the SoHo Proposition and Commercial Manager, my key responsibilities included:
• Running a €77M P&L for the Small Business Segment and devising a successful strategy to deliver that budget
• Managing the propositions and sales mix across a diverse portfolio of business products for the Small Business segment from inception right through to launch and in-life management
• Identifying and addressing key industry vertical to target and designing solution based propositions to sell to them
• Identifying and securing strategic partnerships through which to offer affinity offers and significantly grow the sales pipeline

• As the SoHo Segment Lead, my key responsibilities included:
• Managing and delivering the strategy for the SoHo (Small Office Home Office) Segment
• Managing a team of three including a marketing manager, commercial manager and programme manager to ensure all projects were delivered effectively and in a timely manner in order to meet all KPIs

Vodafone Ireland

• As the SoHo Marketing and Programme Manager, my key responsibilities included:
• Developing and delivering advertising, communications, marketing strategy and roadmap for small business customers
• Running programmes that increased customer satisfaction and our NPS (Net Promoter Score)
• Managing the go-to-market for the launch of the “Small Business Bundle” proposition
• Launching the “Vodafone Smart Start Up Network” consisting of an online community and roadshow of events aimed at Start Up Businesses and designed to position Vodafone as the telecoms provider of choice for Small.
• Delivering a suite of point of sale material both digital and print, sales tools to assist with solution selling and a training programme to 35 retail stores

As banking administrator I worked as part of the credit management team and was responsible for minimising bad debt through the management of customer accounts and the allocation of payments against debt

Dublin

As customer service representative I was responsible for dealing with customer queries in a professional and helpful manner to deliver a positive customer experience as well as working to achieve customer acquisition and retention KPI's.

Msc. Marketing, Marketing

Bsc. Social Science, Politics And Social Policy