R M Vinay Kumar

R M Vinay Kumar Email and Phone Number

Building New Categories @ Tata Consumer | Zero to One | Brand Strategy | Story Teller | Innovation & Digital | P&L @ Tata Consumer Products
bombay, maharashtra, india
R M Vinay Kumar's Location
Mumbai, Maharashtra, India, India
About R M Vinay Kumar

11 years of experience in Marketing Communication, Brand Upliftment, Strategic Market Positioning, Market & Competitive Analysis, and Product Promotions. Proficient in analyzing consumer insights and concepts and ascertaining who the target audience is and how best to reach them and going on-air in the most cost effective and flexible manner.Currently Building New Categories for Tata Consumer Products. Leading Digital First Brands"Tata Simply Better" and " Tata Gofit".Strengthened brand positioning and credibility for the Brands Qua, O'cean, O'cean One8, O'Mixers, Ruchi Magic, TTC (The Taste Company)

R M Vinay Kumar's Current Company Details
Tata Consumer Products

Tata Consumer Products

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Building New Categories @ Tata Consumer | Zero to One | Brand Strategy | Story Teller | Innovation & Digital | P&L
bombay, maharashtra, india
Employees:
615
R M Vinay Kumar Work Experience Details
  • Tata Consumer Products
    Building Digital Brands
    Tata Consumer Products Jun 2022 - Present
    Mumbai, Maharashtra, India
    Building New Categories in Foods VerticalTata Simply BetterTata GofitTata Sampann
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  • The Taste Company
    Head Of Brand Marketing
    The Taste Company Aug 2020 - May 2022
    Mumbai, Maharashtra, India
    Brand Head for The Taste Company which is part of Marketing Organization Way2online.TTC (The Taste Company) objective is to bring transformation in RTE Foods segment by producing Sigwin Indian products that are tasty, healthy and Easy to Consume.TTC always takes pride of inventing a new Non Veg Instant Meal category along with Veg product offerings.
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  • O'Cean Beverages
    Brand Lead
    O'Cean Beverages Sep 2019 - Aug 2020
    Mumbai, Maharashtra
    Handling Consumer Marketing for O'cean Beverages and QUA. Developing Alliances Brands "Lindt", "FeverTree", "Illy" and " Ocean Spray" for Indian Markets through ATL & BTL Marketing activities.Developing LOL (Opinion Leaders) in all consumer points to influence the consumer purchase decisions through Affiliate Marketing.Driving Ambassador programs which enables Brand SOH and SOM among the Target groups.
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  • Cavinkare
    Brand Manager
    Cavinkare Apr 2016 - Sep 2019
    Chennai, Tamil Nadu, India
    Developed marketing operations for Foods Portfolio PAN India operations to build consumer preference & driving volumes by conducting competitor analysis by being regularly updated of market trends and competitor moves to achieve market share metrics and evolving market segmentation & penetration strategies to achieve targets with Brands: Ruchi, Bhima and Chinni’s
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  • Idea Cellular Ltd
    Manager
    Idea Cellular Ltd Mar 2011 - Mar 2016
    Hyderabad, Telangana
    Joined as Management Trainee ( PPO) Groomed in Sales & Distribution Role and got promoted to Area Sales Manager.Worked in Product Management (Pre Paid) to catalyze 3G Mobile internet penetration.
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R M Vinay Kumar Skills

Team Management Competitive Analysis Business Strategy Leadership Business Development Management Creativity And Expression Data Analysis Teamwork New Business Development Ambition To Succeed Market Planning Pricing Strategy P&l Management Introducing New Products Strategic Brand Positioning Developing New Markets New Market Expansion Expansion Strategies

R M Vinay Kumar Education Details

Frequently Asked Questions about R M Vinay Kumar

What company does R M Vinay Kumar work for?

R M Vinay Kumar works for Tata Consumer Products

What is R M Vinay Kumar's role at the current company?

R M Vinay Kumar's current role is Building New Categories @ Tata Consumer | Zero to One | Brand Strategy | Story Teller | Innovation & Digital | P&L.

What schools did R M Vinay Kumar attend?

R M Vinay Kumar attended Institute Of Public Enterprise, Jawaharlal Nehru University (Jnu).

What skills is R M Vinay Kumar known for?

R M Vinay Kumar has skills like Team Management, Competitive Analysis, Business Strategy, Leadership, Business Development, Management, Creativity And Expression, Data Analysis, Teamwork, New Business Development, Ambition To Succeed, Market Planning.

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