Nivethitha R Email & Phone Number

Tiruppur, Tn, In

Engineered a comprehensive frontend automation web application using React and SASS, streamlining campaign processes and improving efficiency by 60%.Performed on Code reviews and bug fixes, resulting in a 30% reduction in technical debt within the first quarter.Mentored the junior software developers in code analysis and execution.Led all project phases, from development to feature enhancement, ensuring timely delivery and alignment with project goals.

Designed and migrated over many dynamic, browser-compatible pages using WordPress, HTML5, CSS3, JavaScript and JQuery enhancing user experience.Rewrote and modularized legacy codebases, reducing operating costs by 20% while improving functionality and maintainability. Executed A/B tests with Optimizely, analyzing user behavior to identify UI improvements that increased engagement by 15%. Collaborated with team members on nudge tests, optimizing landing pages to boost QuickBooks online payroll conversion rates by 25%.Wrote SQL queries to extract analytics data, enabling the team to refine campaign strategies effectively. Migrated roughly 85 landing pages to Gutenberg, by creating customised React components with SASS

Implemented Agile SCRUM processes, delivering customer requirements efficiently and adapting to evolving market demands. Designed and executed impactful marketing campaigns on the Optimizely platform, integrating JavaScript logic and conducting unit tests to ensure quality.Developed multiple access points and key features for Intuit QuickBooks Desktop Accounting Software, enhancing user experience and boosting customer satisfaction ratings by 15%.

Coimbatore, Tamil Nadu, India

➔ Learned Basics and Advanced Core Java in the JAVA domain.➔ For the project, I created a Spring Boot Application for an 'Online Fitness and Nutrition Service,' which gives the correct diet plan, fitness schedule, and nutritious recipes for customers who want to lose, gain, or maintain weight while staying at home.