R Shankar Email and Phone Number

Brand Management • Develop, establish and maintain marketing strategies to meet organizational objectives.• Demonstrate effective management of advertising and promotional activities of theorganization. • Drive campaign management across multiple channels. TV, Print, Digital and Retail.• Create content for corporate marketing collateral, website/blog/social media and other initiatives by closely working with Creative Agencies.• Conceptualization and Execution of all product collaterals. • Provide assistance on press releases, contributed articles, presentations, events, and conferences.• Responsible for Lead Generation & Sales Enablement • Execute marketing campaigns and analyses performance that leverage behavioral interest profiling to drive sales revenue. • Responsible for all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures.• Manage creative production of online and offline marketing assets, graphic design, video production and web development, from the initial concept to finished product and execution. Market Research and Competitive Intelligence • Understand the approach of key competitors; communicate differentiation to sales and provide input to senior leadership. • Conduct various interviews/surveys to identify trends and make recommendations to management. • Conduct marketing surveys on current and new concepts. • Managing a team of Regional trade marketing to effectively conduct BTL activities like Dealer meets, Architect meet, Carpenter meet, Product Trainings, Annual Conference and Foreign travel arrangement to dealers and employees.

Worked on:o Kitchen Appliances Category from 2017 to 2019o Water Heater & Air Purifier Category from 2015 to 2017o Consumer Appliances Division from 2014 to 2019 o Sanitary ware and Faucets from 2010 to 2013 Optimized the products on Flipkart and Amazon e-commerce sites Monitored the campaigns across the various methods of digital marketing like SEO, SEM, SMO, Google local, Facebook among others and suggested course correctionsSuccessful instances of business increase through the creation of marketing communication, related content and campaigns Worked with Product Management team to incorporate product strategy, value proposition, use cases, and functionality in marketing messaging Optimized inbound lead generation through effective positioning and messaging products and solutions Managed marketing of categories including Water Heater, Air purifier and Kitchen Appliances Spearheaded first ever Launch of TVC Campaign for Hindware Kitchen Appliances in 2019 Played key role in designing media plan of worth 10 Cr. for kitchen appliance with total budget of 23 Cr.; achieved maximum reach through the same Led the product launch meet, national dealer’s meet, Architects meet & Exhibitions such as Index, Acetech Leading B2B Exhibitions Headed the execution of Signage’s like GSB’s, in-shop branding’s, one way visions, flanges and in-shop brandings